Real Cool Chick

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Text on Button REAL COOL CHICK
Image Description

Red and blue text, red and blue illustration of electric fan blowing on chicken. White background.

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This button is a play on words. The picture on the button illustrates the literal meaning of "cool chick" -- a hen in low temperature, whereas the expression is generally used to describe a fair, and perhaps laid-back, young woman. 

"Chick" as a colloquial term for "young woman" it is first recorded 1927, supposedly originated from U.S. African American dialect. In British use in this sense was documented circa 1940; the term was popularized by Beatniks in late 1950s.

Catalog ID HU0009

I Love New York 1

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Text on Button I ♥ New York
Image Description

Black text and red heart on white background. 

Curl Text N.G. SLATER CORP., N.Y.C. 11
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The I heart NY logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Sources

Barron, J. (2023, March 20). A campaign to remind us that we love New York (city). The New York Times. https://www.nytimes.com/2023/03/20/nyregion/love-new-york-campaign.html…;

Catalog ID IL0003

A&S Loves Me

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Text on Button A&S loves me
Image Description

White script on red heart on white background

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This pinback was a giveaway prize from an A&S department store in the mid 20th century. A&S, also known as Abraham and Strauss, was founded in 1865 in New York City by Abraham Abraham and Joseph Wechsler. The department store was originally named Wechsler and Abraham, but the Strauss family bought out Joseph Wechsler in 1893, renaming it Abraham and Strauss. Years later, the company would become a part of the Federated Department Stores Inc. and most of the A&S department stores would change their name in1994 to the more widely known Macy's name, another company under the Federated Department Stores Inc.

Catalog ID IL0012

New York Loves You

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Text on Button NEW YORK LOVES YOU
Image Description

White heart with black text on a red background.

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The "New York Loves You" campaign was initiated in 1981 and designed by Katherine Manisco, an art director at the advertising agency Wells, Rich, and Greene. The new campaign served as an extension of 1977's "I ♥ NY" campaign, also designed by Wells, Rich, and Greene, as well as graphic artist Milton Glaser. At the time, New York City was making a concerted effort to rebrand itself from a crime-ridden, nearly bankrupt city in 1975, to a hospitable tourist destination. New York State deputy commerce commissioner Natel Matschulat hoped that the new slogan would make tourists feel "welcomed," and "sensitize people to the need to love tourists." 

Sources

The State Gets Romantic With Tourists. (1981, September 28). New York Magazine, p. 13.

Catalog ID IL0031

Let's Love One Another

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Text on Button Let's Love ONE ANOTHER
Image Description

Black text on a light background with the text "Let's Love ONE ANOTHER" written over a heart.

Curl Text © F.R.S. Fgo. Rub. Stamp, Fgo.
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Have info on this button? Become a Button Museum fan and let us know.

Catalog ID IL0017

I Love Sherwood Youth Camp

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Text on Button I ♥ SHERWOOD YOUTH CAMP
Image Description

Green text and red heart on white background

Curl Text JANSCO INC CHICAGO IL 60630
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Sherwood Youth Camp is a summer camp located in Dahinda, Illinois.

This is a variation of the "I heart NY" logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA. The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Catalog ID IL0015

I Love People

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Text on Button I ♥ PEOPLE
Image Description

Red text and heart on white background

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This is a variation of the "I heart NY" logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Catalog ID IL0011

I Love Falcon

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Text on Button I LOVE FALC♥N
Image Description

Snoopy illustration in red with red text inside of a white heart on red background.

Curl Text PEANUTS CHARACTERS ©1950 UNITED FEATURES SYNDICATE, INC
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In 1959, Ford Motor Company acquired the licensing rights to the Peanuts for use in color TV commercials for their cars, including the Ford Falcon. The first Peanuts commercials aired shortly after, marking the first time the characters were animated for television. The Ford-Peanuts agreement ended in 1965, the same year that the first Peanuts television special, A Charlie Brown Christmas, aired.

Sources

Peanuts First Animation (Ford, 1959) https://www.youtube.com/watch?v=-EHtX2FEVyA

Catalog ID IL0006

I Love the OSU Beavers

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Text on Button I ♥ the OSU Beavers oregonstate.edu/jrbenny
Image Description

Black and red text with red heart on white background

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The nickname of Oregon State University athletics teams is the Beavers and the mascot is Benny the Beaver.

This is a variation of the "I heart NY" logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA. The logo has become iconic in pop-culture and has been imitated in many forms around the world.

The Busy Beaver Button Co. fittingly manufactured this celebration of the OSU Beavers.

Catalog ID IL0014

I Love Cash

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Text on Button I ♥ CASH
Image Description

Black text on a white background with a red heart.

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This is a variation of the "I heart NY" logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Catalog ID IL0020