Black and white text on red heart on white background

This is a promotional button used to advertise the restaurant Ed Debevic’s. Started in 1984, this retro-themed restaurant is located here in Chicago, IL. It was based on a pre-existing restaurant, Lill’s Homesick Diner in Tolooca, Illinois that existed during the 50s and 60s. Ed Debevic's is known for its servers, who, dress in flashy costumes and speak to the customers solely through snarky remarks. The servers are also known to drop their trays from time to time to preform a choreographed dance on their soda counters. The motto of Ed Debevic’s is “Eat and Get Out.” 

There is an "S" mirror image at the top of the button designed to also look like an "e". On white background, in list form, the letters "e," in every "s," in student and "c" in computers are in red as is the heart. The remaining letters are blue. At the very bottom, the words "educational systems corporation" are in blue.

Education Systems Corporation made educational computer software for elementary schools in the late 1980s. The software was implemented in schools in the Fayette County Kentucky Public Schools.

Black lettering and a red heart on white background.

Milad Oldsmobile-Chevrolet Inc. is a car dealership in Amherst, Ohio. The company was owned and operated by WWII veteran Milad Henry Abraham from 1952 to 1989. In 1966, his dealership of new and used cars became the first major business on Amherst’s sprawling Route 58. Abraham died in 2005.

This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA. The logo has become iconic in pop-culture and has been imitated in many forms around the world.

The words "I" and "Arkansas" are in blue letters and the word "Love"  inside a red heart with an arrow through it and hearts surrounding it. "Arkansas" is stretched across the bottom of the button.

This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Black text red heart on white background

Priced at approximately $1,565 when it was first released to the American public in 1981, IBM's early iconic line of personal computers was produced by a team of designers and engineers directed under the head of IBM's Entry Systems Division, Don Estridge, in Boca Raton, Florida. The IBM personal computer brand turned into a household name nearly overnight. By the end of 1982, IBM was selling a PC every minute of the business day. The IBM PC would ultimately become the industry standard for PC makers for decades to come. 

This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Black text on a yellow background with a red heart.

The "I love" and "I heart" logos have become iconic in pop-culture and have been imitated in many forms around the world.

The original form of the "I heart" and "I love" logos was the I heart NY logo created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

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White text on red heart on white background

The “I Love ‘State Name’” tourism campaign is ubiquitous across the United States and around the world, but its origins date back to 1977 when Milton Glaser created the iconic “I Love NY” logo to help increase New York tourism. The campaign was a wild success and inspired countless copycats across the nation; however, New York is unique in adopting this campaign as part of their state slogan. In 2009, “I Love New York” was designated the official state slogan, not to be confused with its state motto, “Excelsior.” 

Nevada’s state slogan is “Battle Born.” The slogan takes its name from the year the state was founded, 1864. The state joined the Union during the American Civil War, hence its slogan, “Battle Born.” The state motto is “All for Our Country,” and while there’s no documentation on why this motto was adopted, some believe that it is referencing the state’s pro-Union stance, as the motto “The Union Must and Shall Be Preserved” was also considered during the state’s first constitutional convention. 

Black text and red heart on white background.

The first McDonald's restaurant - "McDonald's Bar-B-Q" - was established by brothers Maurice and Richard McDonald in 1940 in San Bernardino, California.  After realizing that hamburgers were the product that made them the most profit, the brothers perfected a streamlined assembly line system in their restaurant to sell a simple menu of burgers, fries, drinks and apple pie and in 1948, changed the name of the restaurant to simply "McDonald's".

The McDonald brothers began to franchise their business in 1953 but it wasn't until Ray Kroc - a businessman and milkshake machine company owner from Chicago - got involved, that the franchise took off on a national and then international scale. Ray Kroc noticed the potential in the franchise and opened his own branch in Des Plaines, Illinois, in 1955 and established the rights to set up McDonald's restaurants across the US.  Kroc went on to buy the McDonald's brothers out of their stake in the business and lead the company to worldwide expansion.

Today, McDonald's is the world's largest chain of hamburger fast food restaurants, with restaurants in over 110 countries across the world.

This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

An IBM Computer is in the center of the button with a peacock to the right and hearts floating around the PC. Logo appears on the computer and black text on the top of the button on a white background. 

PCOX was an interface to manage mainframe access via a local-area network, or LAN.  It was created in 1983 to turn PCs into independent work stations. PCOX was created by CXI, Inc. of Palo Alto, California. 

Raised red heart on white background

This is one of many variations of a plain heart shape. The heart shape is a graphic symbol representing an expression of love. The use of the heart shape originated in the Middle Ages, though it wasn’t used to symbolize love until the 15^th century. Today it is frequently used on romantic items, as well as on buttons to indicate a specific love of something.