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"Uncola," was part of the 7-UP slogan and advertising campaign from 1967 to the 1990s. The Uncola campaign was designed to appeal to a younger demographic by branding 7-UP as an 'alternative brand for alternative consumers', emphasizing that the soft drink was distinctly different from both Pepsi and Cola, the other two popular brands of the time. The ads were extremely popular, embracing bright colors, current day slang, and free-form art. The campaign generated billboards, posters, thermometers, patches, and various other merchandise.

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In 1968 the J.Walter Thompson agency designed an advertising campaign for 7-Up soda, tapping into the image as an opposition alternative to other sodas, the “Uncola.” The ads centered the uniqueness of 7-Up compared to its competitors and targeted younger generations and college students. The “un” part of the ad gained popularity with younger soda drinkers, participating in competitions for artists to submit their designs for a billboard advertisement winning a cash prize and opportunity to work with the ad agency. 7-Up continued to use the Uncola promotion until 1998 when it also revitalized the drink’s formula as well. 

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Schweber Electronics was a distributor of semi-conductors, connectors and other electronic components located in Westbury, NY.  Founded by Seymour Schweber, the company was considered a pioneer in the electronics distribution industry and published books on microprocessors and semi-conductors.  It merged with LEX Electronics in 1982 and was subsequently acquired by Arrow in 1991.

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Westfalia-Lunen is a German-based hard coal mining equipment manufacturing company. The products are marketed by Mining Progress Inc. Westfalia-Lunen is the predecessor of Caterpillar which is an American heavy equipment manufacturing company. In 1993, Westfalia-Lunen introduced the first and only mine-worthy plow control system. Westfalia-Lunen and Mining Progress Inc. distributed wearable memorabilia, such as stickers and pinback buttons, in the 1970s supporting coal mining efforts.

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Reddy Kilowatt was the spokesman for the electric utility industry. He had a torso and limbs made of lighting bolts, a light bulb for a nose, and wall outlets for ears. The character was created by Ashton B. Collins Sr., the marketing manager for the Alabama Power Co. in 1926 and was used to promote consumption and safety. Inspiration from the character drew upon how lightning danced during a storm. Children’s book artist Dorothea Warren refined Reddy’s image in 1933 while Ashton was granted the patent to the character, leading to the development of the Reddy Kilowatt Service (RKS). RKS marketed Reddy’s image to additional electric companies with as many 222 electric companies licensed to use the image by 1957. The character featured prominently in advertising, comic books, giveaway items. Many companies discontinued the use of Reddy Kilowatt in the 1980s with electric companies developing their own brands and marketing strategies to market their companies. Reddy’s image was again updated in 1998, but RKS was sold to Xcel Energy in 2000 and merged.

ID Badges offered a place for wearers to put their personal name in the window. The badges could be mass produced without individual names and as employees were hired, the badges could be given out to each employee for them to add their name.

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Konosuke Matsushita, the founder of Panasonic, spent many years as an apprentice in bicycle shops in Japan. While known for electric products, the first successful product marketed by Panasonic was a bullet-shaped battery-powered bicycle lamp which boasted a battery life more than ten times that of other products on the market. Panasonic began to put top-of-the-line bicycles on the market after World War II. By 1971, Panasonic was a household name in bicycles and even became the supplier for the National team of Japan in the Olympics and major racing teams in the Tour de France. With the death of the company founder in 1989, Panasonic discontinued its bicycle manufacturing efforts in foreign markets. In 2019, Panasonic joined US bicycle manufacturer Kent International Inc., in announcing new electric-assist bicycles to the US eBike market.

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The New York Central System (NYCS) railroad originated as early as 1826. At its height of popularity, the NYCS was one of the largest American railroads operating. From 1902-1967, NYCS ran a first-class passenger train service from Grand Central Station in New York City, New York, to La Salle St. in Chicago, Illinois. In 1967, the company updated their logo from the monochromatic image previously to a tri-tone black/red/white image. Although not as grand as it used to be, the New York Central System is still in operation under the company Conrail, and is used to transport goods from the Eastern states to the Midwest.

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My First Sony was a children’s series of small electronics made in bright plastics—usually red, yellow, and blue. Some of the most notable items were, “Walkmans, amplified microphone with tape deck, recording tape deck, Boom box, alarm clock, electronic sketch pad, and headset walkie talkies,” that were designed with simplified controls to be kid-friendly and appealing.

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In 1966, the United States Congress passed the Demonstration Cities and Metropolitan Development Act, which began the federal Model Cities Program, which was administered by the Department of Housing and Urban Development. Intended to address the growing problems of poverty and physical and economic blight in many of the nations’ cities, the program awarded funding to cities to make plans to improve life in designated “Model Neighborhoods.” Although it was a federal program, local participation was emphasized. In fact, the program got its name because it was meant to create a “model” relationship between federal, local, and community actors. When Richard Nixon became president in 1969 and advocated for “new federalism”, the program transformed to align with Nixon’s formulaic revenue-sharing model. After his 1972 reelection, Nixon reevaluated the federal aid flowing to cities. He ended funding for the Model Cities program in 1973.

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Kodak batteries is an offshoot of the parent company Kodak. The company was founded by George Eastman and Henry Strong in 1888. The company initially started off selling inexpensive cameras and as technology advancements were made, they produced new products to match the market. Batteries were one such product they began producing in 1986, with the tagline Depend on Us.