That Great Cutlass Feeling

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Text on Button I'VE GOT IT! THAT GREAT CUTLASS FEELING!
Image Description

Button has yellow text with a thin black border and black text on a white background.

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"I've Got It! That Great Cutlass Feeling" was an ad slogan for the Oldsmobile Cutlass that was used in 1977 and 1978. The Cutlass was Oldsmobile's best seller in the 1970s and 1980s, and had models such as the Supreme, Salon, and Calais. Ransom E. Olds founded the Oldsmobile Motor Vehicle Co. in Lansing, Michigan in 1897, but left the company in 1904. The 1901-1904 Oldsmobile Curved Dash model was the first car manufactured on an assembly line. General Motors purchased Oldsmobile in 1908 and manufactured Oldsmobile-branded cars until their discontinuation in 2004.

Catalog ID AD0454

Hatoff's Texaco Bos

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Text on Button HATOFF'S 3440 WASH. ST TEXACO BOS
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Illustration of a flower with orange petals, a pink center and green stem and leaves with white text on top and an illustration of a person holding a hat inside the pink center.

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Hatoff's Texaco station is a gas station in Boston, Massachusetts. Morris Hatoff opened the original Hatoff's in 1924. Morris's son, Stan, operated the business after Morris died in 1965. When the land was seized by eminent domain for highway construction in 1974, the station relocated further along Washington Street near Kenton Road. Hatoff's became an independent gas station in the 1990s. The business is known for its logo of a grinning man tipping his hat to travelers.

Sources

Meyers, Susan. (2015). "Stan Hatoff: A Jamaica Plain Institution." Jamaica Plain Historical Society.

Catalog ID AD0484

Take the Nestea Plunge

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Text on Button Nest Take the Plunge
Image Description

Illustration of a man falling backward into water with orange and black text across the top and bottom on a white background.

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The "Nestea Plunge" advertising campaign began in the 1970's and continues today. The Nestea ads show people in need of a Nestea refreshment falling back in a pool of water after consuming Nestea, an iced tea beverage manufactured by Nestle and distributed around the globe.

Catalog ID AD0446

Tab Is In Vogue

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Text on Button Tab is in VOGUE Trade-mark
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Button has white text on concentric pink circles of light, medium, and dark pink from the outside of the button going inward.

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Tab is a sugar-free diet soda introduced by the Coca-Cola Company in 1963. It was the second diet soda ever marketed, after Royal Crown's Diet Rite soda, which was introduced in 1958. Originally containing cyclamate, Tab started using saccharin after the U.S. Food and Drug Administration banned cyclamate in 1969. Tab carried a warning label since saccharin was once thought to be hazardous itself, but ceased doing so when the FDA revoked mandatory warning labels in 2000. Saccharin was removed from the U.S. Environmental Protection Agency's list of hazardous substances in 2010.

Tab's popularity decreased with the introduction of Diet Coke in 1982, and it began using a small amount of aspartame blended with saccharin in 1984. Though Diet Coke is the top-selling diet soda, Tab still sold about 3 million cases in 2008.

Catalog ID AD0149

Staple-Master

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Text on Button May I show you STAPLE-MASTER it's NEW
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Blue and red text on a white background

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The Staple-Master stapler was made during the 1940s and 1950s. It was a version of the "modern" stapler or the "four way paper stapler" meaning it could be used to staple paper to wood or cardboard, to pin, tack or to staple papers together.

Catalog ID AD0490

Son Of A Gun

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Text on Button SON OF A GUN! HIGH STANDARD FIREARMS
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Illustration of a gun and a rifle with arms and legs and faces with red text across the top edge and black text along the bottom edge.

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High Standard Firearms was an American-based company that manufactured firearms.  The company was founded in Connecticut in 1926 and fully relocated to Houston, Texas in 1993.  Originally, High Standard was a distributor to other firearms companies in and around the Connecticut area.  In the early 1930's, the company began making and selling .22 caliber pistols after purchasing the Hartford Arms and Equipment Company. High Standard Firearms ceased operations in 2018.

Catalog ID AD0457

Snow Tire Deals

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Text on Button SNOW TIRE DEALS IT'S LATER THAN YOU THINK
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Blue illustration of a tire with white text on top and an illustration of a snowman in the middle on a white background.

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Catalog ID AD0485

Snack Time With A Cold Drink

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Text on Button snack time COOL OFF WITH A COLD DRINK
Image Description

Outer edge has a black outline with black notches like a clock with yellow and red text at the top of the button and black text underneath on a white background.

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Founded in 2001, SnackTime is a vending machine distributor that operates throughout the United Kingdom with their main office located in London. They provide a variety of options, such as snacks, coffee, and water coolers along with cold beverages.

Catalog ID AD0452

Pepsi Shatterproof

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Text on Button 2 LITER SHATTERPROOF PEPSI
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Red and blue text on a white background

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In 1978, Pepsi promoted a campaign to switch their bottling methods, due to consumer preferences, to a different type of bottle.  Consumers requested bottles to be lightweight and plastic instead of glass, making the product lighter and less likely to break.  Pepsi was the first company to switch their bottles from glass to plastic. They also introduced the industry's first two-liter bottle.

Catalog ID AD0378