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Martin Luther King, Jr. was an American born minister that was best known as the leader of the African-American Civil Rights Movement during the 1950's and 60's.  King used nonviolent based methods, stemming from his background in the Baptist church, to lead a movement towards racial equality throughout the Southern states and then throughout the entire United States.  King delivered the "I Have A Dream" speech on August 28, 1963 at the Lincoln Memorial in Washington D.C.  King's speech was a outcry to the United States and an attempt to unite all Americans based off character and not color of skin.  King wanted to demonstrate that people off all races could live together in peace and he dreamed of a day when this would be possible.  King spoke of a day where racial justice would be for all and that all people would be seen as created equal, though this was not the case in America during King's speech.  King was assassinated April 4, 1968 in Memphis, Tennessee.

To view the speech visit http://www.americanrhetoric.com/speeches/mlkihaveadream.htm

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In 1964 Exxon, under their moniker Esso, launched one of the largest advertising campaigns of the decade with the slogan, “put a tiger in your tank." The campaign, which included cartoons, posters, bumper stickers, and buttons, sold millions of dollars of Esso collectibles. The tiger mascot was meant to highlight ferocity and energy and associate them to the oil. The tiger was such a hit that other oil companies started to copy the logo for themselves.

Esso cleverly paired their company's slogan with a quote from Hoover's 1928 Republican campaign promising prosperity in the form of “a chicken in every pot and two cars in every garage." The advertising campaign was discontinued in the 1970s with the beginning of the oil crisis. Esso remains an internationally known brand.

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"Uncola" was part of the 7-UP slogan and advertising campaign from 1967 to the 1990’s. Launched in 1967, the 7-UP company's Uncola campaign was designed to appeal to a younger demographic by embracing bright colors, current day slang, and free-form art. The campaign generated billboards, posters, thermometers, patches, and various other items.

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"I've Got It! That Great Cutlass Feeling" was an ad slogan for the Oldsmobile Cutlass that was used in 1977 and 1978. The Cutlass was Oldsmobile's best seller in the 1970s and 1980s, and had models such as the Supreme, Salon, and Calais. Ransom E. Olds founded the Oldsmobile Motor Vehicle Co. in Lansing, Michigan in 1897, but left the company in 1904. The 1901-1904 Oldsmobile Curved Dash model was the first car manufactured on an assembly line. General Motors purchased Oldsmobile in 1908 and manufactured Oldsmobile-branded cars until their discontinuation in 2004.

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Hatoff's Texaco station is a gas station in Boston, Massachusetts. Morris Hatoff opened the original Hatoff's in 1924. Morris's son, Stan, operated the business after Morris died in 1965. When the land was seized by eminent domain for highway construction in 1974, the station relocated further along Washington Street near Kenton Road. Hatoff's became an independent gas station in the 1990s. The business is known for its logo of a grinning man tipping his hat to travelers.

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The "Nestea Plunge" advertising campaign began in the 1970's and continues today. The Nestea ads show people in need of a Nestea refreshment falling back in a pool of water after consuming Nestea, an iced tea beverage manufactured by Nestle and distributed around the globe.

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Tab is a sugar-free diet soda introduced by the Coca-Cola Company in 1963. It was the second diet soda ever marketed, after Royal Crown's Diet Rite soda, which was introduced in 1958. Originally containing cyclamate, Tab started using saccharin after the U.S. Food and Drug Administration banned cyclamate in 1969. Tab carried a warning label since saccharin was once thought to be hazardous itself, but ceased doing so when the FDA revoked mandatory warning labels in 2000. Saccharin was removed from the U.S. Environmental Protection Agency's list of hazardous substances in 2010.

Tab's popularity decreased with the introduction of Diet Coke in 1982, and it began using a small amount of aspartame blended with saccharin in 1984. Though Diet Coke is the top-selling diet soda, Tab still sold about 3 million cases in 2008.

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The Staple-Master stapler was made during the 1940s and 1950s. It was a version of the "modern" stapler or the "four way paper stapler" meaning it could be used to staple paper to wood or cardboard, to pin, tack or to staple papers together.

Illustration of a gun and a rifle with arms and legs and faces with red text across the top edge and black text along the bottom edge.

High Standard Firearms was an American-based company that manufactured firearms.  The company was founded in Connecticut in 1926 and fully relocated to Houston, Texas in 1993.  Originally, High Standard was a distributor to other firearms companies in and around the Connecticut area.  In the early 1930's, the company began making and selling .22 caliber pistols after purchasing the Hartford Arms and Equipment Company. High Standard Firearms ceased operations in 2018.

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