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Eldridge Cleaver was the minister of information for the Black Panther Party, a black nationalist and socialist political organization founded in the United States in 1966.  This phrase surfaced in the 1970s and was seen on banners, buttons and picket signs and served as a motivation for political activism among group members.  The phrase is no longer exclusively used by Black Panther Party, which was no longer active after 1982.

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Dr. Martin Luther King, Jr. was a political activist who emerged in American politics in the 1950s.  He was a participant and leader in the Civil Rights Movement regarding issues such as race, poverty and war.  King's stance was for world peace and equality, the phrase "No War for Oil" is in reference to this.

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This button is part of the Say No to Monsanto Boycott.  Monsanto is a company that once produced products such as Agent Orange and PCB, Polychlorinated Biphenyl.  Say No to Monsanto is a movement aimed at stopping Monsanto's production of genetically engineered foods and herbicides.  Say No to Monsanto marches have taken place on 6 continents, 52 countries, and more than 47 U.S.. States.

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During the 2004 presidential election, members of the Environmental Victory Project distributed pamphlets, bumper stickers, and buttons with the slogan, “Some things were never meant to be recycled”. The activists, who were against president George Bush's reelection campaign, were made up of the League of Conservation Voters (a political advocacy group supporting the environment) and other enviro-groups who opposed Bush's environmental ideals. The anti-Bush campaign was by no means the only one, with similar campaigns aimed at John Kerry and political figures on both sides. Ultimately, the campaign against Bush failed when he won the 2004 election and won another four years in office.

Justice, Glen. (2004, October 31). In Final Days, Attacks Are in the Mail and Below the Radar. The New York Times. Retrieved from: http://www.nytimes.com/2004/10/31/politics/campaign/in-final-days-attacks-are-in-the-mail-and-below-the-radar.html

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Martin Luther King, Jr. was an American born minister that was best known as the leader of the African-American Civil Rights Movement during the 1950's and 60's.  King used nonviolent based methods, stemming from his background in the Baptist church, to lead a movement towards racial equality throughout the Southern states and then throughout the entire United States.  King delivered the "I Have A Dream" speech on August 28, 1963 at the Lincoln Memorial in Washington D.C.  King's speech was a outcry to the United States and an attempt to unite all Americans based off character and not color of skin.  King wanted to demonstrate that people off all races could live together in peace and he dreamed of a day when this would be possible.  King spoke of a day where racial justice would be for all and that all people would be seen as created equal, though this was not the case in America during King's speech.  King was assassinated April 4, 1968 in Memphis, Tennessee.

To view the speech visit http://www.americanrhetoric.com/speeches/mlkihaveadream.htm

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In 1964 Exxon, under their moniker Esso, launched one of the largest advertising campaigns of the decade with the slogan, “put a tiger in your tank." The campaign, which included cartoons, posters, bumper stickers, and buttons, sold millions of dollars of Esso collectibles. The tiger mascot was meant to highlight ferocity and energy and associate them to the oil. The tiger was such a hit that other oil companies started to copy the logo for themselves.

Esso cleverly paired their company's slogan with a quote from Hoover's 1928 Republican campaign promising prosperity in the form of “a chicken in every pot and two cars in every garage." The advertising campaign was discontinued in the 1970s with the beginning of the oil crisis. Esso remains an internationally known brand.

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"Uncola" was part of the 7-UP slogan and advertising campaign from 1967 to the 1990’s. Launched in 1967, the 7-UP company's Uncola campaign was designed to appeal to a younger demographic by embracing bright colors, current day slang, and free-form art. The campaign generated billboards, posters, thermometers, patches, and various other items.

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"I've Got It! That Great Cutlass Feeling" was an ad slogan for the Oldsmobile Cutlass that was used in 1977 and 1978. The Cutlass was Oldsmobile's best seller in the 1970s and 1980s, and had models such as the Supreme, Salon, and Calais. Ransom E. Olds founded the Oldsmobile Motor Vehicle Co. in Lansing, Michigan in 1897, but left the company in 1904. The 1901-1904 Oldsmobile Curved Dash model was the first car manufactured on an assembly line. General Motors purchased Oldsmobile in 1908 and manufactured Oldsmobile-branded cars until their discontinuation in 2004.

Illustration of a flower with orange petals, a pink center and green stem and leaves with white text on top and an illustration of a person holding a hat inside the pink center.

Hatoff's Texaco station is a gas station in Boston, Massachusetts. Morris Hatoff opened the original Hatoff's in 1924. Morris's son, Stan, operated the business after Morris died in 1965. When the land was seized by eminent domain for highway construction in 1974, the station relocated further along Washington Street near Kenton Road. Hatoff's became an independent gas station in the 1990s. The business is known for its logo of a grinning man tipping his hat to travelers.

Illustration of a man falling backward into water with orange and black text across the top and bottom on a white background.

The "Nestea Plunge" advertising campaign began in the 1970's and continues today. The Nestea ads show people in need of a Nestea refreshment falling back in a pool of water after consuming Nestea, an iced tea beverage manufactured by Nestle and distributed around the globe.