Snack Time With A Cold Drink

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Text on Button snack time COOL OFF WITH A COLD DRINK
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Outer edge has a black outline with black notches like a clock with yellow and red text at the top of the button and black text underneath on a white background.

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Founded in 2001, SnackTime is a vending machine distributor that operates throughout the United Kingdom with their main office located in London. They provide a variety of options, such as snacks, coffee, and water coolers along with cold beverages.

Catalog ID AD0452

Pepsi Shatterproof

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Text on Button 2 LITER SHATTERPROOF PEPSI
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Red and blue text on a white background

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In 1978, Pepsi promoted a campaign to switch their bottling methods, due to consumer preferences, to a different type of bottle.  Consumers requested bottles to be lightweight and plastic instead of glass, making the product lighter and less likely to break.  Pepsi was the first company to switch their bottles from glass to plastic. They also introduced the industry's first two-liter bottle.

Catalog ID AD0378

Ms. Magazine

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Text on Button I KNOW! I READ THE NEW Ms.
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White text in varying size and angles on a red background

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Ms. Magazine, the first nationally-distributed magazine run entirely by women, was co-founded by second-wave feminist activists Gloria Steinem and Dorothy Pitman Hughes. The magazine began as a one-off insert in the December, 1971 issue of New York Magazine, where Steinem was a staff writer. The first regular issue of the magazine came out in July, 1972, and sold out in eight days. The premier issue featured one of the magazine’s iconic articles, “We Have Had Abortions," a feature that named 53 prominent women who had had abortions—at a time when the procedure was still illegal. Ms. was also the first national publication to address the issue of domestic violence. The magazine has gone through four ownership changes in its tenure, and is now published under the umbrella of the Feminist Majority Foundation. 

Sources

About Ms. Ms. 50 Years of Reporting, Rebelling & Truthtelling. (n.d.). Ms. Retrieved December 4, 2024, from https://msmagazine.com/about/

 

Catalog ID AD0958

Matilda Bay Cooler

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Text on Button ATILDA BAY COOLER TM
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Purple text and a illustration of a palm tree on an orange background.

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Matilda Bay Coolers were a popular wine cooler brand crafted by the Miller Brewing Company from 1987 to 1989. The coolers were advertised as an Australian-themed alcohol with a kangaroo mascot named Skippy. By 1989, the coolers were the fourth highest selling wine cooler, but only "held 7.5 percent of the market" (Lazarus, 1989).  Miller decided to discontinue the coolers as sales declined further (Lazarus, 1989). 

Sources

Lazarus, G. (1989, September 7). Miller to Cap Wine Cooler Business. Chicago Tribune. Retrieved from http://articles.chicagotribune.com/1989-09-07/business/8901100963_1_win….

Catalog ID AD0405

Kentucky Fried Chicken Welcome

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Text on Button WELCOME
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Red illustration of a man's head wearing glasses and with a beard and mustache over red text on a white background.

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Kentucky Fried Chicken was founded by Harland David Sanders during the Great Depression, when Shell Oil Company offered Sanders a service station in exchange for a percentage of the total fuel sales.  As the service station proved successful, Sanders decided to open his first restaurant.  In the mid 1930's, the Governor of Kentucky commissioned Sanders as the Kentucky Colonel.  Colonel Sanders branded himself as the face of all Kentucky Fried Chicken advertising as the restaurant opened new franchises through the 1950s.  In 1964, Sanders sold the company but stayed on as a goodwill ambassador and face of Kentucky Fried Chicken.  At present, Kentucky Fried Chicken still uses Colonel Sanders and the original images in their advertising campaigns.

Catalog ID AD0429

It's Levi's Week

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Text on Button IT'S LEVI'S WEEK! LEVI'S
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Cloth-like surface. White text on a blue background with a red symbol at bottom with white text on it.

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Levi's, which was founded by Levi Strauss in 1853, mainly provided denim outfits for cowboys and farmers in the first hundred years of its existence. The more casual style of the 1960s and 1970s brought about the popularity of jeans in those decades. However, by the 1980s the jeans fad began to fade, prompting Levi's to begin advertising with television commercials, ad campaigns, and buttons in order to boost sales. Throughout the 1990s the company made deals for their brand to be sold in stores like Walmart, and by the early 2000s Levi's began making profits for the first time in ten years. During the 2008 recession the company was known for selling interest-free jeans and most recently bought the naming rights to the San Francisco 49ers' new football stadium in 2013.

Levi Strauss & Co. (n.d.). Retrieved September 15, 2015 from: https://en.wikipedia.org/wiki/Levi_Strauss_%26_Co.

Catalog ID EV0145

IBM Easy One For Everyone

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Text on Button The easy one for everyone IBM PCjr
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Illustration of a man in a black suit top hat and a cane laying on his side over black and red text on a white background

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In 1984 International Business Machines Corporation (IBM) came out with a personal computer that was called the PCjr, nicknamed the "Peanut."  The computer was advertised as being easy to use for the entire family, with a variety of capabilities, such as programs to calculate finances as well as educational programs and games. Advertising agency Lord, Geller, Frederico, Einstein, New York City was hired to create the advertising for this computer. Actor Billy Scudder played the part of Charlie Chaplin in the advertising campaign to personify how the computer was fun and uncomplicated to use, alluding to Charlie Chaplin's film, Modern Times.  By 1985, the computer had been discontinued due to disappointing sales.

Catalog ID AD0407

Great Bear Bottled Water

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Text on Button BEAR UP
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Illustration of a smiling polar bear on a blue background

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Great Bear Bottled Water was a water company based out of Fulton, NY. Originally established in 1888 by Frederick Emerick, the company got their water from the Great Bear Springs, a spring where it is said that a young man fought and vanquished a bear. Until the 1950s the company used distinctive large glass jugs to transport the water, many of which can be found today. In 1981 Nestle bought the rights to the Great Bear name and the company became a subsidiary of Nestle.

(n.d.). Facts and History of the Great Bear Springs. Retrieved from: http://friendsofgreatbear.org/history.asp.

Catalog ID AD0474

General Electric Peter Max

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Text on Button GENERAL ELECTRIC peter max
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Button shows concentric circles of pink, purple, light blue, and green from the outside in, and pink hour and minute hands over a yellow center. White text and a corporate logo appear at the top of the purple circle, with more white text at the bottom.

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In 1968, Peter Max created a series of art clocks for General Electric. Six different art clocks were available, including the "Wow Now" version. Peter Max is a pop artist known for his use of vibrant colors and psychedelic designs, which gained increasing popularity during the counterculture movement of the 1960s and 1970s. His work has been used in advertising, posters, and other commercial products.

Catalog ID AD0427