Stetson Hats

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Text on Button Stetson Hats Best in the World; American Manufacture
Image Description

Black text on a brown background with two animals on their hind legs leaning towards an emblem, and a light blue banner.

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This was an advertisement for the iconic Stetson Hats, and the image was the company crest between 1865-1900. The crest evolved over time and changed almost every decade. Founded by John B. Stetson in 1865, the design of the hat was named "Boss of the Plains" to weather the harsh conditions of the American West. Stetson learned the trade of hat making from his father, Stephen Stetson, a successful hatter who ran the No Name Company. Stetson hats were popular with cowboys and military servicemen. It eventually became associated with the Old West and was worn by notable historical figures such as Annie Oakley, Colonel William F. "Buffalo Bill" Cody, and George Custer.

Catalog ID AD0100

Kellogg's Pep 391st Bombardment Squadron

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Image Description

On a white background is a blue outlined with yellow type of animal

Curl Text 391st Bombardment Squadron
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In 1943, Kellogg's PEP cereal featured premiums which featured set of military insignia buttons. The set is known as the “Pep War Insignia Pins” and features 36 WWII military squadron emblems such as the blue and yellow emblem for the 391st Bombardment Squadron which saw action in France during World War II.The buttons were created for Kellogg's by the legendary "Premium King" Sam Gold. The Kellogg's Pep cereal brand sponsored radio programs and was known for giving away premium items such as trading cards, badges, and pinback buttons.

Sources

Hake's Auctions. (n.d.). 391st Bombardment Squadron" Kellogg's PEP Pin. Retrieved July 21, 2020, from https://www.hakes.com/SaleList/ItemDetail/4697/391ST-BOMBARDMENT-SQUADR…

LoyalTubist. (1970, January 01). Did Anyone Say Cereal? Retrieved July 21, 2020, from http://knowotr.blogspot.com/2008/09/did-anyone-say-cereal.html

Taylor, R. (2003, September 1). The Good Old Days. Retrieved July 21, 2020, from https://web.archive.org/web/20031003111451/http://promomagazine.com/ar/…

Toth, R., Jr. (n.d.). Time Passages Nostalgia Company. Retrieved July 21, 2020, from http://www.timepassagesnostalgia.com/

Catalog ID AD0360

I Heart Yummy Buns

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Text on Button I ♥ Yummy Buns FROM THE YUMMY BUN BAKERY
Image Description

Red heart next to blue bubble text and red text over white background. 

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This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.


The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Catalog ID IL0072

I Heart Yellowknife N.W.T.

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Text on Button I Yellowknife N.W.T.
Image Description

Red heart with an arrow through it next to black text over white background. 

Curl Text CRANE INTERNATIONAL WEST VANCOUVER B.C.
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This is a variation of the "I heart NY" logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA. The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Yellowknife is located on the shore of the Great Slave Lake, roughly 250 miles south of the Arctic Circle and home to nearly 20 thousand people. The Dogrib people originally settled the area. People of European descent began settling the area after the discovery of gold, uranium, and silver in the 1930s. Today, its population is diverse, but the majority of its population is of European descent. Its economy is fueled by the oil, gas, and mining industries. Diamonds are so important that the city's motto is the "Diamond Capital of North America."  

Catalog ID IL0034

VCS God Cares

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Text on Button VCS BECAUSE GOD CARES
Image Description

Purple heart in the center of a purple outline flower with blue and purple text over blue background. 

Curl Text HORN CO. GLENSIDE PA. 19038
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This may be a button from Valley Christian School, a school created by the Huntingdon Valley Presbyterian Church of Huntingdon, Pennsylvania in 1974. They work with parents and the Christian community to teach students to be "Christ-centered thinkers."

Sources

About Valley Christian School (2014). VCS: Valley Christian School. http://www.vcskids.com/#!about/cjg9

Catalog ID CL0411

Valentine Boyfriend Wanted

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Text on Button VALENTINE BOYFRIEND WANTED no experience necessary
Image Description

Anthropomorphized red heart with a mustache between red and black text over yellow background. 

Curl Text SWIB, LISLE, IL 60532
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Saint Valentine's Day, also known as Valentine's Day or the Feast of Saint Valentine, is a holiday observed on February 14 each year. It is celebrated in many countries around the world, although it is not an official holiday in most of them. The day was first associated with romantic love in the circle of Geoffrey Chaucer in the High Middle Ages, when the tradition of courtly love flourished. In eighteenth-century England, it evolved into an occasion in which lovers expressed their love for each other by presenting flowers, offering confectionery, and sending hand-written cards.

Sources

Seipel, A. (2011, February 13). The dark origins of Valentine's Day. NPR. https://www.npr.org/2011/02/14/133693152/the-dark-origins-of-valentines…

Catalog ID EV0286

Valentine Available

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Text on Button VALENTINE AVAILABLE
Image Description

Red heart centered between two white arches with red text over pink background. 

Curl Text SWIB, LISLE, IL 60532
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Saint Valentine's Day, also known as Valentine's Day or the Feast of Saint Valentine, is a holiday observed on February 14 each year. It is celebrated in many countries around the world, although it is not an official holiday in most of them. The day was first associated with romantic love in the circle of Geoffrey Chaucer in the High Middle Ages, when the tradition of courtly love flourished. In eighteenth-century England, it evolved into an occasion in which lovers expressed their love for each other by presenting flowers, offering confectionery, and sending hand-written cards.

Sources

Seipel, A. (2011, February 13). The dark origins of Valentine's Day. NPR. https://www.npr.org/2011/02/14/133693152/the-dark-origins-of-valentines…

Catalog ID EV0285

Museum of Contemporary Art Sweet Art

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Text on Button SWEET ART MUSEUM OF CONTEMPORARY ART CHICAGO © DALLEGRET
Image Description

A red heart with black text all around it.Everything is set on a white background. 

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This button was desgined by artist Dallegret Francois on the occasion of the exhibition Art by Telephone at the Museum Of Contemporary Art (MCA), Chicago. The exhibit was on view from November 1 through December 14, 1969.

Art by Telephone was a very conceptual exhibition and was considered controversial at the time. All of the works were intended to be temporary and were destroyed after the exhibition. Participating artists on the exhibition included Richard Artschwager, John Baldessari, Sol LeWitt, Robert Morris, Bruce Nauman, Claes Oldenburg, Richard Serra, and Robert Smithson.

Dallegret’s work from the exhibition was titled Hot Line/Soft Laser. It included a 30 foot long wire hung horizontally at eye level and plugged into a timer. The wire would be heated and turn red, expand, and sag at each interval, but as it resumed to room temperature, the wire would straighten and return to black. 

Sources

Wade, Sarah. (2014, October 23). Back to the ’70s: Art by Telephone on WTTW.  Museum of Contemproray Ats Chicago. Retreived from: http://www2.mcachicago.org/2014/back-to-the-70s-art-by-telephone-on-wtt….

Dallegret Francois, personal communication, August 17, 2015.

Mary Richardson, personal communication, August 17, 2015.

Catalog ID AR0140

Slurpee Kiss Me

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Text on Button SLURP A KISS ME YOU FOOL!
Image Description

Red heart below blue text, under white text encircled by blue border over white background. 

Curl Text Union Bug
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"Kiss Me You Fool" was the name of a Slurpee flavor in the late 1960s. Slurpee is exclusively a 7-Eleven product that was introduced in the stores in 1965 after 7-Eleven made a deal with the ICEE company to sell the drink under a different name. The Slurpee was an instant success thanks to clever marketing strategies like psychedelic swirled cups and even a 45 RPM promotional record called, "Dance the Slurp."

The 7-Eleven franchise started in 1928, when Joe C. Thompson Jr. bought an ice plant and opened several storefronts selling items that were kept cold by the ice. Through the Great Depression, the stores fell on hard times, but rebounded in 1946 with the new operating hours, 7 am to 11 pm, and grew to 100 franchised locations by the 1950s. 

Catalog ID AD0138

Shaheen

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Text on Button I'VE BEEN TO SHAHEEN I LOVED IT!
Image Description

Black and red text on white background.

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Sam Shaheen immigrated from Lebanon to Louisville, KY, and bought a dry goods business that by 1922 had grown into Shaheen’s Department Store. By the late 1950s, the store was specializing in school uniforms. Today, it services more than 300 schools in Kentucky, Indiana, Oklahoma, Missouri, and Tennessee.  There are three stores in the Louisville, KY area, all family owned and operated. The stores carry schoolwear, workwear and chefwear.

Sources

Shaheen’s Department Store. (2014)  Retrieved from https://www.shaheens.com/.

Catalog ID IL0001