I heart Austin

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Text on Button I Heart Austin buttons@busybeaver.net
Image Description

A very busy beaver waves from a red heart next to black text over white background. 

Curl Text Buttons by www.busybeaver.net
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This button was created for Busy Beaver Button Company at the South by Southwest festival in Austin, Texas.

It is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.


The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Catalog ID IL0058

I Care

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Text on Button I CARE YES YES
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Checked boxes over a red heart with red and white text over white background. 

Curl Text OLECT BROS MOUNT VERNON N.T.
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The Community Chest movement gained popularity in the early 20th century as a philanthropic effort, combining disparate charities and fundraising groups into a more cohesive network. The ‘Community Chest’ was originally inspired by the “Charity Organization Society,” and became prominent during the years surrounding World War I, with the first official “Community Fund,” established in Cleveland, Ohio in 1913.

Organizing community endowment funds intended for altruistic purposes, the Community Chest grew in the years between the World Wars, creating merchandise and other ephemera advocating their cause. Along with pinback buttons being created as military accolades at this time, philanthropist and philanthropic organizations began to create and wear buttons showcasing their charities and touting their efforts, “I Care!” or “I Gave!” to represent doing their part in the war effort and to highlight their participation in one’s civic duties.

As of June 2025, there continue to be local organizations that utilize the Community Chest title, but in 1963, after several name changes, the Community Chest organization became officially known as United Way. Remnants of the once popular Community Chest movement can be found in the Monopoly board game, where players draw from a stack of cards labeled “Community Chest,” with hopes that their draw will bring them good fortune. The United Way has grown exponentially in the years since its founding, now operating internationally with over 1800 local affiliates.

Sources

Editors of Ballotpedia. (n.d.). Community Chest. Ballotpedia. https://ballotpedia.org/Community_chest

Happy Hunting. (2025). Bastion Bros. Co. 1923 I Care Community Chest pin button ¾ [eBay listing]. eBay. https://www.ebay.com/itm/284940759532

My Cop Shop. (n.d.). I care community chest 1924 – antique pin back button [Etsy listing]. Etsy. https://www.etsy.com/listing/1106188260/i-care-community-chest-1924-antique-pin

National Museum of American History. (n.d.). Community Chest Button. Smithsonian. https://americanhistory.si.edu/collections/object/nmah_1317530

United Way Worldwide. (2024). About us: Our history. United Way. https://www.unitedway.org/our-history

Catalog ID CA0541

Official Hug Tester

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Text on Button Official HUG Tester
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White and Purple text over red background speckled with pink hearts.

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A hug tester is a passive way for someone to ask to be embraced.

Gibson Greetings was a large American greeting card manufacturer based in Cincinnati. In 2000 they were purchased by American Greetings.

Sources

York, A. (2002, October 14). Old Gibson headquarters finds new life. Cincinnati Business Courier. Retrieved October 2, 2020, from https://www.bizjournals.com/cincinnati/stories/2002/10/14/story3.html.

Catalog ID IB0527

St. Elizabeth Seton Church

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Text on Button St. Elizabeth Seton Church A HEARTFELT PEOPLE
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Pink and red hearts exploding from black text over white background. 

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Saint Elizabeth Seton Church is a Catholic Church located in Orland Hills, IL. It was founded in 1986 by Father William O'Mara and the construction of the church was completed in 1990. Elizabeth Ann Seton, the patron saint for whom the church is named, was born in the United States in 1774 and died in 1821. She was canonized a saint by the church in 1975 and in doing so became the first American to be declared a saint.

Catalog ID CL0401

Heart Breaker

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Text on Button HEART BREAKER
Image Description

A heart with a tear in it sits on a yellow background. Blue text sits above and below the heart and a pink ring surrounds everything. 

Curl Text ART EXPRESS 3213 USA
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The heart shape is a graphic symbol representing an expression of love. The use of the heart shape originated in the Middle Ages, though it wasn’t used to symbolize love until the 15th century. Today, it is frequently used on romantic items or to indicate a specific love of something. 
A tear or crack in a heart symbolizes a broken heart, having felt sorrow or hurt especially in romantic love.
A heartbreaker is a person who is attractive and flirts with a person, but does not reciprocate their love.

Have info on this button? Contact us here.

Catalog ID IB0528

Goldblatts Open Your Heart

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Text on Button OPEN YOUR HEART! SPREAD GOOD CHEER WITH Goldblatts LOW PRICES
Image Description

Pink heart under black text over white background. 

Back Paper / Back Info

Embosed Union Bug

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Goldblatt's was a chain of local discount stores that operated in Chicago, Illinois as well as Indiana, Michigan and Wisconsin. Founded in 1914, the chain grew to more than twenty stores at its peak, gradually closing its stores in the 1990s and selling others to Ames before finally closing completely in 2000. Goldblatt's was founded by brothers Nate and Maurice Goldblatt. Immigrants from Poland, the Goldblatt family ran a grocery store and butcher shop on Chicago's west side. Nate and Maurice opened their first store near the corner of Ashland and Chicago Avenue. During the Great Depression of the 1930s Goldblatt's did well, and the brothers were able to purchase several smaller department stores. In 1936, Goldblatt's opened their State Street flagship store at State and Van Buren. Goldblatt's moved towards more upscale products and offered small appliances, a deli, and confectionary goods.

Catalog ID AD0123

Fart On My Heart

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Text on Button FART ON MY HEART
Image Description

Cross-stitched hearts and poot clouds surround purple cross-stitched text over white background. 

Curl Text Penelope Gazin
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This is a handmade button by an artist and animator, Penelope Meatloaf, who owns her own Etsy shop.  It appears to be part of an overall theme of sexual, grotesque, and provocative items that the owner sells, and is listed as "limited edition."  This is, however, one of the cleaner ones that the artist has created for sale!

Catalog ID IB0546

Chicago Loves Its Lake Shore

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Text on Button CHICAGO LOVES ITS LAKE SHORE
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White text in the shape of a heart over red background. 

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"Chicago Loves Its Lakeshore" was an advertising catchphrase used by Lake Shore National Bank in Chicago, Illinois. It was an official trademark of Lake Shore National Bank and was registered in 1982. Some of the bank's specialties were financing and mortgages.

Catalog ID IL0074

Robinson Nugent

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Text on Button Cetec Robinson Nugent
Image Description

Black text above and below a red heart, on a white background. 

Curl Text IDEA MAN. INC. L.A.
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This is a button celebrating CETEC's support for Robinson Nugent. CETEC Cereal Technologies Inc., established in 1986, works with cereal milling and food processing industries in various capacities, like milling, materials handling, and color sorting of grains and fresh vegetables. Robinson Nugent is a circuit board, transistor, and cable connectors company created by Robinson Nugent in 1978. The company was later sold to 3M in 2001; this button may be from this merger. 

Sources

CETEC (2015). About CETEC. CETEC. http://www.cetec.org/about/about-cetec/

Koesters, Matt (2013 October, 17). The ultimate entrepreneur: James W. Robinson remembered. News and Tribune.   http://www.newsandtribune.com/news/business/the-ultimate-entrepreneur-j…

Catalog ID AD0204

Carnival Cruise Lines

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Text on Button People Love Us. Carnival Cruise Lines
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Illustration of a half blue, half red heart with a white curved line down the middle, with black text on a white background.

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Carnival Cruise Lines is a British-American owned cruise line, based in Doral, Florida. Originally an independent company founded in 1972 by Ted Arison, the company is now one of ten cruise ship brands owned and operated by Carnival Corporation & plc. Carnival was a pioneer in the concept of shorter, less expensive cruises. Its ships are known for their Las Vegas-style decor and entertainment. The line calls its ships "The Fun Ships", and there are a wide range of activities offered on board. Its trademark is the funnel, which is red, white and blue and shaped like a whale's tail. The mascot for Carnival is Fun Ship Freddy, a character in the shape of Carnival's distinctive funnel.

Catalog ID AD0137