A red heart with black text net to it and below it on a white background.

This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Heart shaped baseball next to black text over peach background. 

(Additional Text: SUN COAST BUTTONS)

Baseball cards are a type of card that is collected and traded by baseball fans. The cards typically include an image of a player on one side and statistics or other information on the other side.

This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

A red heart with black text under it and above it on a white background. 

This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Red heart with an arrow through it next to black text over yellowed background. 

I ♥ placename buttons became popular as a result of an advertising campaign to help New York City's battered public image in the middle 1970s. However, this button suggests its wearer would have been quite fond of Minnesota's capital city, Saint Paul.  

Saint Paul, which along with its twin city, Minneapolis, straddles the banks of the Mississippi River and was home to the Hopewell, Dakota, and Ojibwe AmerIndian cultures for two thousand years before the arrival of Europeans. Saint Paul is currently known as the uptight city, but this has not always been the case. In fact, it was founded in 1838 by a bootlegger named Pierre "Pig's Eye" Parrant and named Pig's Eye (L'œil de cochon, in French). In 1849, the city's name changed to Saint Paul, in remembrance of Paul the Christian Apostle, and became the Minnesota Territory capital.  

Diverse ethnic groups, such as the Czech, French, German, Hmong, Italians, Jewish, Mexicans, Polish, Scandinavians, and Vietnamese, have made Saint Paul a mid-size a cosmopolitan center, which is celebrated each year with the Festival of Nations. Industries such as the railroad, wheat mills, higher education, and the state government have helped shaped the city's culture, as well as its economy.  

Red heart next to black text over orange and white background. The white part of background spells a lower case i.

The "I love" and "I heart" logos have become iconic in pop-culture and have been imitated in many forms around the world.

The original form of the "I heart" and "I love" logos was the I heart NY logo created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

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Red heart next to black text over white background. 

The logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success and for decades the symbol has remained a pop icon.

The logo has been used around the world and today, generates more than $30 million per year.  The original sketch of the logo is permanently on display at MOMA.

A very busy beaver, a red heart, and a black "I" over blue background. 

This is a Busy Beaver Button Company variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

A very busy beaver waves from a red heart next to black text over white background. 

This button was created for Busy Beaver Button Company at the South by Southwest festival in Austin, Texas.

It is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Checked boxes over a red heart with red and white text over white background. 

The Community Chest movement gained popularity in the early 20th century as a philanthropic effort, combining disparate charities and fundraising groups into a more cohesive network. The ‘Community Chest’ was originally inspired by the “Charity Organization Society,” and became prominent during the years surrounding World War I, with the first official “Community Fund,” established in Cleveland, Ohio in 1913.

Organizing community endowment funds intended for altruistic purposes, the Community Chest grew in the years between the World Wars, creating merchandise and other ephemera advocating their cause. Along with pinback buttons being created as military accolades at this time, philanthropist and philanthropic organizations began to create and wear buttons showcasing their charities and touting their efforts, “I Care!” or “I Gave!” to represent doing their part in the war effort and to highlight their participation in one’s civic duties.

As of June 2025, there continue to be local organizations that utilize the Community Chest title, but in 1963, after several name changes, the Community Chest organization became officially known as United Way. Remnants of the once popular Community Chest movement can be found in the Monopoly board game, where players draw from a stack of cards labeled “Community Chest,” with hopes that their draw will bring them good fortune. The United Way has grown exponentially in the years since its founding, now operating internationally with over 1800 local affiliates.

White and Purple text over red background speckled with pink hearts.

A hug tester is a passive way for someone to ask to be embraced.

Gibson Greetings was a large American greeting card manufacturer based in Cincinnati. In 2000 they were purchased by American Greetings.