Think Milk! Drink Milk!

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Text on Button THINK MILK! DRINK MILK! COURTESY OF THE SHIELD OF IBA QUALITY AND VALUE
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Illustration of a hand holding a glass of milk inside a black, circular background.  White, bold text surrounds the image.  The Shield of IBA logo appears at the bottom of the button.  Red background with white text.

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Established in 1960, IBA Inc is a family owned and operated dairy farm supply company, distributing throughout the US with their headquarters in Millbury, Massachusetts.

Catalog ID AD0132

I Love Harrah's Slots

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Text on Button I Love Harrah's Slots
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Blue and red text on white background with red rim border. 

Curl Text HALO ADVERTISING SPEC 708-647-2300
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Harrah's Hotels and Casinos is the largest casino brand in America with over 16 properties throughout the US, including Las Vegas, Atlantic City, and New Orleans. The first Harrah's was opened in Reno in 1937, by American businessman William F. Harrah. It was first casino to feature the singer Sammy Davis, Jr.

Today Harrah's Las Vegas boasts over 1,200 slot machines. 

Catalog ID AD0140

Da Driving Force Of Chicago Da Bulls

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Text on Button "Da" Driving Force of Chicago DA BULLS Venture Hanes Hanes Her Way
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Chicago Bulls logo between text: DA BULLS. Red and black text. Gray and white background.

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“DA BULLS” is a reference to the Bill Swerski’s "Superfans" sketch on Saturday Night Live.  It was prominently featured on the show from 1991-1992 and depicted a group of obsessive Chicago sports fans.  They wore dark sunglasses and thick mustaches, resembling Mike Ditka, their idol.  Typically, the scene was set in a sports bar with the characters drinking large amounts of beer and eating ribs, Polish sausage, and other similar foods.  Some of the actors who appeared in the sketch were Chris Farley, Mike Myers, John Goodman, and Dan Aykroyd.

Sources

Wikipedia. (2013, Jun 26). Bill Swerski’s Superfans. Retrived from http://en.wikipedia.org/wiki/Bill_Swerski%27s_Superfans

Catalog ID CH0210

Fencl Tufo Chevrolet

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Text on Button SUPER F.T. FENCL-TUFO-CHEVY
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Cartoon man in super hero suit holding up the peace signs. The words Super F.T. appear above his head in bold red letters. FENCL-TUFO-CHEVY is at the bottom of the button in black, bold letters. Yellow background.

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Fencl-Tufo Chevrolet was an automobile dealearship in Glendale Heights Illinois (a suburb of Chicago). It closed in the late 1980s. The Dealership was owned by Dick Fencil & John Tufo. The dealership was known for its television commercials using puppets and local sports teams.

Catalog ID AD0133

First And Only Dentist Orange

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Text on Button FIRST AND ONLY DENTIST CHICAGO RIDGE'S DR. RICH JANICZEK 10359 S. RIDGELAND 422-1002
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Black text on orange background.

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Dr. Richard Janiczek is a dentist in Chicago Ridge, Illinois who has been practicing for over 20 years. 

Catalog ID CH0212

Ice Follies Cookie Monster

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Text on Button ICE FOLLIES Cookie Monster Sesame Street TM of CTW
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Illustration of blue Cookie Monster with his hand in a cookie jar, green Sesame Street logo, and red and black text on yellow background. 

Curl Text © 1971, 1974 MUPPECTS INC.
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From 1974 to 1979, the touring ice show Ice Follies included 20-minute acts featuring skaters dressed as characters from the children's show Sesame Street. The original act featured Big Bird, Ernie, Bert, Mr. Snuffleupagus, Cookie Monster, Betty Lou, Oscar the Grouch and the Count. Cookie Monster was mostly silent in the show, but sometimes performed on a vocal track by Frank Oz. One show in 1976 included a bit about Cookie Monster running for President. 

Catalog ID EV0263

I Met Chauncey At Van Dahm

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Text on Button I MET "CHAUNCEY" AT VAN DAHM LINCOLN MERCURY OAK LAWN
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Photograph of a cougar's head in center of the button, with bold text at top and bottom.  Two-toned background with beige upper portion and brown lower portion.  The top, beige portion has bold, brown text stating "I met Chauncey" above the lion's head.  The bottom, brown portion has the words Van Dahm Lincoln Mercury Oak Lawn.

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Van Dahm Lincoln Mercury is a car dealership in Oak Lawn, Illinois. On August 3, 1974 Chauncey the cougar who was the star of the Lincoln-Mercury commercials at the time made an appearance at the dealership. Chauncey and Christopher the cougar cub that also appeared, were two of the animals that lived at Ted and Pat Derb's "Love is an Animal", a 300-acre farm near Buellton, California. The animal's appearances in advertising and promotional events helped to pay for their care.

The advertisements featured a cougar on top of the Mercury Lincoln sign. Here are some example commercials featuring the cougar: 

1973 Lincoln Mercury TV commercial https://www.youtube.com/watch?v=L0w46M1xuDY

Mercury Capri 1979 Commercial https://www.youtube.com/watch?v=o--8zQO-Hy4&list=PL864197912ABAA78E&index=2

Sources

(1974, July 31). Chauncey and Christopher at Van Dahm. Suburbanite Economist, p. 37. Retrieved from https://www.newspapers.com/newspage/54511598/

Catalog ID AD0131

I Know A Better Way

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Text on Button I KNOW A BETTER WAY mbti manpower business training institute
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Large text in bold, white, capital letters on blue background. Small logo and name of institution below text.  Logo is a blue stick figure set against a white, circular background, with the letters "mbti" above it, and "manpower business training institute" encircling it below.

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Manpower Business Training Institute was based in Milwaukee, Wisconsin.  An advertisement in the Milwaukee Journal, dated August 7, 1968, promoted their courses in data processing.  Additional courses offered by the institute were geared towards IBM key punch operation, IBM computer programming, and professional secretary positions.

Sources

The Milwaukee Journal. (1968). Manpower Business Training Institute will train you for an inside opportunity in today’s fastest growing job field! Retrieved from http://news.google.com/newspapers?id=lkoaAAAAIBAJ&sjid=VygEAAAAIBAJ&pg=…

Catalog ID AD0134

I Caught Fire

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Text on Button I CAUGHT FIRE AT HARRAH'S CASINO. SIZZLING $1 SLOTS SM
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Image of a flame above the middle red and yellow text: SIZZLING $1 SLOTS. Black text: I CAUGHT FIRE AT HARRAH'S CASINO. White background.

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Harrah’s is the biggest casino brand in America and has 16 locations across the country. It was first opened on October 30, 1937.  Harrah’s was also the first casino to feature performances by Sammy Davis Jr.

Catalog ID AD0142

First And Only Dentist Yellow

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Text on Button FIRST AND ONLY DENTIST CHICAGO RIDGE'S DR. RICH JANICZEK 10359 S. RIDGELAND 422-1002
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Black text on yellow background.

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Dr. Richard Janiczek is a dentist in Chicago Ridge, Illinois who has been practicing for over 20 years.

Catalog ID CH0213