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Multiple sclerosis, MS, is a chronic and often disabling disease of the nervous system. A call for action to read is most likely in reference to the MS Readathon that was established in 1978. This program partners with individuals and schools to inspire kids to read as much as they can in August each year to fundraise for family camps of parents living with MS. Each child or school fundraises through their page and parents, family, or friends can donate to support the child and challenge them with new goals.

Black text and an illustration of a beer bottle with sunglasses on it on a white background

Sol Beer is made by the Cuauhtémoc Moctezuma Brewery based in Monterrey, Mexico. Established in 1899, Sol was originally called El Sol and while the name has changed, the logo has always included an image of the sun. There are currently two types of Sol on the market, the original lager as well as a new product which mixes the beer with tomato, lime, and spice flavors. Today, Sol's brand continues to reflect the beer's ties to the sun through the slogan, "Taste the Sun."

Illlustration of a Schlitz Light beer can

The Joseph Schlitz Brewing Company was based in Milwaukee, WI and their beer was extremely popular from 1900 to 1950. The company was the largest producer of beer in America for most of that time, only beginning to compete with Anheuser-Busch (maker of Budweiser) in the 1950s. Their slogan was, "When you're out of Schlitz, you're out of beer." The brewery was founded in 1849, and later acquired by Joseph Schlitz in 1858. Schlitz was eventually sold to Stroh Brewery Company in 1982 and then Stroh, with the Schlitz brand, was bought by Pabst Brewing Company in 1999. Pabst now produces, "Schlitz Gusto" beer as well as the "Classic 60s Formula." Due to rationing during World War II, Schlitz was only available to soldiers in olive green cans from 1942-1947. Viewers of Laverne & Shirley will remember that the two main characters worked in Milwaukee, WI at "Shotz Brewery," which was a fictional version of Schlitz. Schlitz is also know as the first brewery to introduce 24oz "tall boys" and the first "pop top" cans.

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In 1968, Budweiser launched its “Start Your Own Party” campaign. This initiative saw the beer company making memorabilia, such as dozens of buttons that advertised Budweiser, as if the company were a political party campaigning. Other items that were part of the campaign included ones that read “I Like Bud,” “A Budweiser in Every Refrigerator,” and “Tip-a-Canoe and a Budweiser Too.” Many of these slogans were a play on actual ones employed by former U.S. presidents like Dwight D. Eisenhower’s “I Like Ike,” Herbert Hoover’s “A Chicken in Every Pot,” and William Henry Harrison’s “Tippecanoe and Tyler Too.” Customers could receive a dozen of these buttons if they mailed in $1.00 to the Budweiser headquarters.

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O’Doul’s is a low alcohol beer produced by the Budweiser company. Released in 1990, O’Doul's contains less than 0.5 alcohol by volume(ABV). A second brew, O’Douls Amber was released in 1997.

St. Patrick’s Day is a yearly holiday and celebration of Irish culture. The shamrock is a symbol of Ireland. In the legend of St. Patrick, the patron saint of Ireland, he used the shamrock to illustrate the concept of the Holy Trinity while converting the Irish to Christianity.

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Schlitz Brewing Company was founded in 1849 in Wisconsin by August Krug and eventually acquired by Joseph Schlitz in 1858. For a time, Schlitz was considered a leader in the industry. In 1976, the Brewing Company came out with Schlitz Light Beer. It had one third fewer calories but with the same taste. To promote their new beer, they came up with the tagline It took Schlitz to bring the taste to light.

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Illustration of a can of Budweiser beer

Established in St. Louis in 1876, Budweiser has grown to be one of the biggest selling beers in the United States. It is also the fourth leading brand of beer sold in China. Available on tap, in cans and bottles, it is sold in over 80 markets across the globe. A pale lager produced by Anheuser-Busch, it's made from rice, yeast, barley, and hops. Marketing has included the slogan "The King of Beers," commercials with Clydesdale horses and another with frogs, sponsorship with NASCAR and Major League Soccer, as well as the 1980s mascot, Spuds MacKenzie. There is even Beer Park by Budweiser on the Las Vegas Strip. 

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The Anheuser-Busch Brewing Company created Budweiser beer in 1876 in St. Louis, Missouri. The company was founded by Adolphus Busch and his father-in-law, Eberhard Anheuser. Anheuser-Busch decided to make a light lager beer using pasteurization originating from the Czech Republic, which improved shelf life and transportability. The Budweiser pale lager was the first to use this method in the U.S. and grew to become one of the highest selling beers in the United States. It is available in over 80 markets worldwide. Budweiser is most commonly recognized by promotional Clydesdale horses, which made their first appearance in 1993 and were employed to represent the "living embodiment of America’s great industrial spirit."

The clever play on words, by a landslide, often refers to winning something by a majority, however, it has a second meaning of the physical landslide, a shift or slide of earth often caused by erosion or natural events, and alludes to enjoying the beverage at that location or a seaside location.

Illustration of a compass over the earth on a white background with black text

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