White and red text on a red and white background

Evelle J. Younger ran for Governor of California in 1978 as the Republican candidate. He lost the election to the incumbent, Democrat Jerry Brown, by a wide margin. Younger had been serving as California’s Attorney General since 1971, where he was instrumental in shaping the California Environmental Quality Act. He had also worked as an FBI agent, a judge, the Los Angeles County District Attorney, and an actor in legal dramas. His wife, Mildred, was a well-known political activist.

Black and white illustration of a man with black text along the bottom

Friedrich Wilhelm von Steuben was born in Germany in 1730. He joined the Prussian military at the age of 17, serving as a member of the infantry and as a staff officer. In 1777, he sailed to the United States to join the Continental Army and one year later he was serving under General George Washington at Valley Forge, Pennsylvania in the Revolutionary War. As a soldier, he trained American troops and developed a system for camp sanitation that was still in use 150 years later. In 1778, Steuben's service was officially recognized when General Washington recommended him for Inspector General, an honor that Congress approved days later. He went on to serve during the Battle of Yorktown and was honorably discharged from the military in 1784. After the war he lived in New York, where he died in 1794. 

Color portrait of Roosevelt

Franklin D. Roosevelt (FDR) was the 32nd president of the United States from 1933 until his death in 1945. Before there was a limit on how many times one could be elected as president, FDR won four presidential elections and took America through the Great Depression and WWII. He is considered one of the most influential figures of the 20th century. In April of 1945, FDR suffered a massive cerebral hemorrhage and died at the age of 63.

Black text around a black and white photograph of Daley on a white background

Richard J. Daley was an American politician and was Mayor of Chicago for 21 years from 1955 until his death on December 20, 1976.  Daley, a native of Chicago, was a democrat who was first elected to the Illinois House of Representatives as a Republican before quickly moving back to the Democratic side of the aisle after the election.  He also served as Cook County Clerk before his eventual election as mayor of Chicago. O’Hare International Airport, the Sears Tower, and many other large construction projects occurred during Daley’s tenure.  Daley served as mayor for six terms before passing away during his sixth term in 1976.

Red and blue text on a white background above red and white stripes and below blue with white stars

Chevy is the colloquial name for the United States automobile manufacturer Chevrolet founded in 1911 by Louis Chevrolet and William C. Durant in Detroit, Michigan. Chevy was developed to compete with the Ford brand and shortly became a preferred car and truck manufacturer in the United States. The Chevy brand produces a range of vehicles for various uses, though is best known for medium-duty commercial trucks and sports cars.

White and blue text on a red, white and blue background

Barry Goldwater and William (Bill) Edward Miller ran together and lost the presidential election of 1964, representing the Republican ticket. Goldwater, an Arizona Senator at the time, picked Miller as his vice presidential candidate and the two ran on a campaign of staunch conservatism and anti-communism. They lost to President Lyndon B. Johnson and Vice President Hubert Humphrey after carrying only Goldwater's home state and five states of the Deep South. 

Miller served in the Army during WWII and after returning home, began his political career in earnest. He was elected to the US House of Representatives, representing New York from 1951 to 1965. Even with his lengthy time in Congress, he was not well know when he entered the campaign with Goldwater. Goldwater's main hindrance was that he was seen as an extremist, even by his fellow Republicans. This came across significantly in a May 1964 speech when he stated that nuclear weapons should be used more as conventional weaponry and was later heard to make the offhand comment, "Let's lob one into the men's room at the Kremlin." 

Orange, blue and white text over black text on a silver background

MTV or Music Television is an American television channel that launched on August 1, 1981.  It originally aired music videos (the first being “Video Killed the Radio Star” by The Buggles) but programming has changed on MTV over the years to include gameshows, reality shows, documentaries, and other music and non-music related entertainment.

Yellow text over an illustration of a figure with wings on a black background

The British band Led Zeppelin formed their own music label, Swan Song, in 1974. The logo featured here is a simplified version of Swan Song’s (though it is heavily associated with Led Zeppelin), and it is based on art by William Rimmer. Rimmer’s painting, Evening: Fall of Day, depicts the winged figure of Apollo, rising at sunset into the sky. Apollo is often misidentified as Lucifer, Icarus, or Daedalus.

Swan Song released music by Led Zeppelin, but the band members were also interested in promoting other artists who hadn't had much luck in the music industry. After its launch, Swan Song released albums by Led Zeppelin, Bad Company, and Pretty Things, among others.

Black text and a red heart on a white background

The I heart NY logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world, like on this self-referential button. 

Illustration of a girl with red hair wearing a blue dress and holding a flower on a yellow background with black text

Marty Links (real name Martha Arguello) was a cartoonist whose professional work included syndicated newspaper comics, along with making ceramics and greeting cards later in her career. Her most famous creation was Emmy Lou, a teenage character for comic strips created in 1944 that ran in newspapers until 1979.  Links transitioned to creating her own cards in the 1970s and then began working for the Hallmark company. The Lollipops art series for Hallmark included greeting cards, Christmas ornaments, figurines, and other keepsakes with a variety of cherubic faced child characters involved in various activities. In an interview Links shared that she was recommended to Hallmark by friend and fellow cartoonist “Sparky” Charles Schulz, creator of the famous Peanuts comic strips.