Nurses Alliance Prevention Of Nuclear War

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Text on Button PREVENTION OF NUCLEAR WAR NURSES ALLIANCE
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Red cross out over an illustration of a nuclear cloud with hands underneath and black text on a yellow background

Curl Text DONNELLY/COLT BUTTONS NEW VERNON NJ 07976 NURSES ALLIANCE BOX 319 CHESTNUT HILL MA 02167
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The Nurses Alliance for the Prevention of Nuclear War was an organization that represented nurses and nursing educators who created materials and outreach programming on the health dangers surrounding nuclear missiles and nuclear war in the 1980s. 1982 proved to be a year of particular activity for them as they sponsored an antinuclear drive training course at the Harvard School of Public Health in the spring and held a conference titled “Nuclear War - A Nursing Dilemma” at the Boston College School of Nursing on April 17.

Following this period of activity they issued a Statement of Beliefs and Goals which claimed that their commitment as health professionals was not only to preserve human health but also to protect it for all generations. They saw nuclear war as a great threat to this and mobilized to educate fellow nurses and the public about the dangers. Beyond this they are also noted as sharing a similar commitment to peace as the women who set up peace encampments in England and New York protesting the creation of nuclear missiles in the 1980s.

Sources

Butterfield, F. (1982, March 27). Professional groups flocking to antinuclear drive. Retrieved from https://www.nytimes.com/1982/03/27/us/professional-groups-flocking-to-a…

Gottschalk, J. (1984) Seeds for Peace, Journal of Community Health Nursing, 1:3, 145-146, DOI: 10.1207/s15327655jchn0103_2

Rubinson, P. (n.d.). Professionals. In Rethinking the American Antinuclear Movement.

Winder, A. (1988, August). Nuclear education in public health and nursing, American Journal of Public Health, 78:8, 967-968, DOI: 10.2105/AJPH.78.8.967

Catalog ID CA0734

Nuclear Free Midwest

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Text on Button June 7 Coalition NUCLEAR FREE MIDWEST
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Illustration of a sun over yellow text on a brown background all on a yellow background

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Have info on this button? Contact us here.

Catalog ID CA0733

Help Fight Multiple Sclerosis

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Text on Button READ BOOKS Help Fight Multiple Sclerosis
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White text on a purple outer edge around a black and white photograph of a person's head and shoulders

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Multiple sclerosis, MS, is a chronic and often disabling disease of the nervous system. A call for action to read is most likely in reference to the MS Readathon that was established in 1978. This program partners with individuals and schools to inspire kids to read as much as they can in August each year to fundraise for family camps of parents living with MS. Each child or school fundraises through their page and parents, family, or friends can donate to support the child and challenge them with new goals.

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MS Readathon. (2020). Retrieved from https://www.msreadathon.org.au/home

Catalog ID CA0613

Sun Beer

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Text on Button SUN BEER
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Black text and an illustration of a beer bottle with sunglasses on it on a white background

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Sol Beer is made by the Cuauhtémoc Moctezuma Brewery based in Monterrey, Mexico. Established in 1899, Sol was originally called El Sol and while the name has changed, the logo has always included an image of the sun. There are currently two types of Sol on the market, the original lager as well as a new product which mixes the beer with tomato, lime, and spice flavors. Today, Sol's brand continues to reflect the beer's ties to the sun through the slogan, "Taste the Sun."

Sources

Heineken Launches New Sol 'Taste the Sun' Global Marketing Campaign. (2018, November 01). Retrieved February 26, 2019, from https://www.brewbound.com/news/heineken-launches-new-sol-taste-the-sun-…

Sol Cerveza. (n.d.). Retrieved February 26, 2019, from http://www.sol.com/us

Catalog ID BE0158

Schlitz Light Can

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Text on Button Light Schlitz A Fine Pilsner Beer 12 FL. OZ (355ML) © JOS. SCHLITZ BREWING COMPANY MILWAUKEE, WI
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Illlustration of a Schlitz Light beer can

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The Joseph Schlitz Brewing Company was based in Milwaukee, WI and their beer was extremely popular from 1900 to 1950. The company was the largest producer of beer in America for most of that time, only beginning to compete with Anheuser-Busch (maker of Budweiser) in the 1950s. Their slogan was, "When you're out of Schlitz, you're out of beer." The brewery was founded in 1849, and later acquired by Joseph Schlitz in 1858. Schlitz was eventually sold to Stroh Brewery Company in 1982 and then Stroh, with the Schlitz brand, was bought by Pabst Brewing Company in 1999. Pabst now produces, "Schlitz Gusto" beer as well as the "Classic 60s Formula." Due to rationing during World War II, Schlitz was only available to soldiers in olive green cans from 1942-1947. Viewers of Laverne & Shirley will remember that the two main characters worked in Milwaukee, WI at "Shotz Brewery," which was a fictional version of Schlitz. Schlitz is also know as the first brewery to introduce 24oz "tall boys" and the first "pop top" cans.

Sources

Joseph Schlitz Brewing Company. (n.d.). Retrieved February 8, 2019, from https://themayorofoldtown.com/breweries/joseph-schlitz-brewing-company/

Catalog ID BE0157

Rally 'Round

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Text on Button RALLY 'ROUND THE BUDWEISER
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White text on a blue background

Curl Text union bug
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In 1968, Budweiser launched its “Start Your Own Party” campaign. This initiative saw the beer company making memorabilia, such as dozens of buttons that advertised Budweiser, as if the company were a political party campaigning. Other items that were part of the campaign included ones that read “I Like Bud,” “A Budweiser in Every Refrigerator,” and “Tip-a-Canoe and a Budweiser Too.” Many of these slogans were a play on actual ones employed by former U.S. presidents like Dwight D. Eisenhower’s “I Like Ike,” Herbert Hoover’s “A Chicken in Every Pot,” and William Henry Harrison’s “Tippecanoe and Tyler Too.” Customers could receive a dozen of these buttons if they mailed in $1.00 to the Budweiser headquarters.

Sources

Etsy. (n.d.). Budweiser party 1968 buttons "start your own party" 2 page print adhttps://www.etsy.com/ca/listing/221573431/budweiser-party-1968-buttons-…

Catalog ID BE0156

O'Doul's The Shamrockin' Brew

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Text on Button O'DOUL'S The SHAMROCKIN' Brew!
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White text on a green and yellow background and an illustration of a green shamrock on a white background

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O’Doul’s is a low alcohol beer produced by the Budweiser company. Released in 1990, O’Doul's contains less than 0.5 alcohol by volume(ABV). A second brew, O’Douls Amber was released in 1997.

St. Patrick’s Day is a yearly holiday and celebration of Irish culture. The shamrock is a symbol of Ireland. In the legend of St. Patrick, the patron saint of Ireland, he used the shamrock to illustrate the concept of the Holy Trinity while converting the Irish to Christianity.

Catalog ID BE0155

It Took Schlitz

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Text on Button IT TOOK SCHLITZ... TO BRING THE TASTE TO LIGHT!
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Blue text with an outer blue decorative ring and a globe with text on it at the top on an off white background

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Schlitz Brewing Company was founded in 1849 in Wisconsin by August Krug and eventually acquired by Joseph Schlitz in 1858. For a time, Schlitz was considered a leader in the industry. In 1976, the Brewing Company came out with Schlitz Light Beer. It had one third fewer calories but with the same taste. To promote their new beer, they came up with the tagline It took Schlitz to bring the taste to light.

Sources

Schlitz Beer. (n.d.). Retrieved from http://schlitzbrewing.com/

The Virgin Islands Daily News. (1976). Retrieved from https://news.google.com/newspapers?nid=757&dat=19760505&id=1oROAAAAIBAJ…

Catalog ID BE0154

Have You Hugged Your Beer

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Text on Button Have You Hugged Your Beer (Bear) Today?
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Red text next to an illustration of a black and white bear hugging a brown bottle of bear on a sparkly blue background

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Additional Information This cartoon bear was an iconic part of the Theodore H. Hamm Brewing Company’s “Land of Sky Blue Waters” advertising campaign. Beginning in the 1950s, the bear played a central role in many animated commercials and was featured on innumerable promotional products. In 1959, one of these commercials was chosen as one of the top ten advertisements by a marketing firm. In 1969, the bear was retired, only to return in the 1970s in the hopes of revitalizing the brand. In 1973, a live, trained, bear named Sasha (apparently motivated by 8 boxes of marshmallows every day of filming) began to appear in Hamm’s commercials. In 2000, the company chose to stop using the character in its campaigns due to controversy over the use of cartoons and animals, which appeal to children, to sell alcohol. Even so, that same year the bear was listed as a runner up for the St. Paul Pioneer Press list of 150 influential Minnesotans, and in 2005, a statue of the bear was erected in St. Paul, MN.
Sources
Dougherty, P. (1973, June 15). Advertising: Dyed Blond and a Bear Freshening Brewer's Image. Retrieved August 20, 2020, from https://www.nytimes.com/1973/06/15/archives/advertising-dyed-blond-and-… Laine, M. (2017, February 7). Hamm's Bear. Retrieved August 20, 2020, from https://www.mnopedia.org/thing/hamms-bear Tieberg, A. (2019, November 20). Theodore Hamm Brewing Company. Retrieved August 20, 2020, from https://www.mnopedia.org/group/theodore-hamm-brewing-company
Catalog ID BE0153