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In 1968, Budweiser launched its “Start Your Own Party” campaign. This initiative saw the beer company making memorabilia, such as dozens of buttons that advertised Budweiser, as if the company were a political party campaigning. Other items that were part of the campaign included ones that read “I Like Bud,” “A Budweiser in Every Refrigerator,” and “Tip-a-Canoe and a Budweiser Too.” Many of these slogans were a play on actual ones employed by former U.S. presidents like Dwight D. Eisenhower’s “I Like Ike,” Herbert Hoover’s “A Chicken in Every Pot,” and William Henry Harrison’s “Tippecanoe and Tyler Too.” Customers could receive a dozen of these buttons if they mailed in $1.00 to the Budweiser headquarters.

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O’Doul’s is a low alcohol beer produced by the Budweiser company. Released in 1990, O’Doul's contains less than 0.5 alcohol by volume(ABV). A second brew, O’Douls Amber was released in 1997.

St. Patrick’s Day is a yearly holiday and celebration of Irish culture. The shamrock is a symbol of Ireland. In the legend of St. Patrick, the patron saint of Ireland, he used the shamrock to illustrate the concept of the Holy Trinity while converting the Irish to Christianity.

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Schlitz Brewing Company was founded in 1849 in Wisconsin by August Krug and eventually acquired by Joseph Schlitz in 1858. For a time, Schlitz was considered a leader in the industry. In 1976, the Brewing Company came out with Schlitz Light Beer. It had one third fewer calories but with the same taste. To promote their new beer, they came up with the tagline It took Schlitz to bring the taste to light.

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Illustration of a can of Budweiser beer

Established in St. Louis in 1876, Budweiser has grown to be one of the biggest selling beers in the United States. It is also the fourth leading brand of beer sold in China. Available on tap, in cans and bottles, it is sold in over 80 markets across the globe. A pale lager produced by Anheuser-Busch, it's made from rice, yeast, barley, and hops. Marketing has included the slogan "The King of Beers," commercials with Clydesdale horses and another with frogs, sponsorship with NASCAR and Major League Soccer, as well as the 1980s mascot, Spuds MacKenzie. There is even Beer Park by Budweiser on the Las Vegas Strip. 

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The Anheuser-Busch Brewing Company created Budweiser beer in 1876 in St. Louis, Missouri. The company was founded by Adolphus Busch and his father-in-law, Eberhard Anheuser. Anheuser-Busch decided to make a light lager beer using pasteurization originating from the Czech Republic, which improved shelf life and transportability. The Budweiser pale lager was the first to use this method in the U.S. and grew to become one of the highest selling beers in the United States. It is available in over 80 markets worldwide. Budweiser is most commonly recognized by promotional Clydesdale horses, which made their first appearance in 1993 and were employed to represent the "living embodiment of America’s great industrial spirit."

The clever play on words, by a landslide, often refers to winning something by a majority, however, it has a second meaning of the physical landslide, a shift or slide of earth often caused by erosion or natural events, and alludes to enjoying the beverage at that location or a seaside location.

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A blue heart with white stars over red and white stripes

This simple design of heart combined with the United States flag implies a love for the country and its flag. The first official flag of the United States was the Stars and Stripes, featuring thirteen alternating red and white stripes and thirteen white stars on a blue background. Sometimes referred to as the “Betsy Ross” flag, the Continental Congress approved its design on June 14, 1777.  On May 1, 1795, the second Flag Resolution mandated new stars and stripes be added when new states were admitted to the Union. The third and last Flag Resolution of 1818 declared the number of stripes would remain thirteen, but the number of stars would always match the number of states. The Resolution stated that these updates were to be made on the Fourth of July. 

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This image is part of a series from the 1965 LEAF "Fink Buttons" illustrated by popular Mid-Century artist Basil Wolverton. Perhaps best known for his work at MAD Magazine, Basil Wolverton (July 9, 1909 – December 31, 1978) was an American cartoonist and illustrator famous for his humorously grotesque drawings. Wolverton worked in the "Golden Age" of comic books doing features like "Powerhouse Pepper" and "Spacehawk" in the 1940s. A 2009 New York Times article states that Wolverton’s drawings embodied the “sick-and-proud humor” of MAD magazine and were considered a “virtuoso exercise in bad taste, made all the weirder for being so meticulously executed."

Red-orange illustration of a head with a neck tied in a knot on a yellow background with green text

This image is part of a series from the 1965 LEAF "Fink Buttons" illustrated by popular Mid-Century artist Basil Wolverton. Perhaps best known for his work at MAD Magazine, Basil Wolverton (July 9, 1909 – December 31, 1978) was an American cartoonist and illustrator famous for his humorously grotesque drawings. Wolverton worked in the "Golden Age" of comic books doing features like "Powerhouse Pepper" and "Spacehawk" in the 1940s. A 2009 New York Times article states that Wolverton’s drawings embodied the “sick-and-proud humor” of MAD magazine and were considered a “virtuoso exercise in bad taste, made all the weirder for being so meticulously executed."