Esquire Where the Action Is!

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Text on Button Esquire WHERE THE ACTION IS!
Image Description

One image has a smiley face with open eyes and above it reads, "Esquire."  The other image reads, "Where The Action Is!" and the smiley face is now winking. 

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The men's magazine, Esquire, features articles about food, fashion, politics, entertainment, and women. It was founded in 1933, and a decade later, the Postmaster General under the FDR administration brought charges against the magazine for using the US Postal Service for promoting lewd images. In 1946, the Supreme Court ruled in favor of Esquire, citing the First Amendment. Over the years, the magazine has received numerous awards, including the National Magazine Award, which is the industry's highest honor.

Catalog ID SM0120

Union 76 Burnie

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Text on Button I LIKE BURNIE UNION 76
Image Description

Lenticular image. One part reads, "I Like Burnie" and the other part has a brown dog with a white and orange barrel reading "76 Union".  This is a white button with blue lettering and blue rim.

Back Paper / Back Info

Vari-Vue by Pictorial Productions, Inc. Mt. Vernon, N.Y., U.S.A. Pat. No. 2,815,310 

Local No.1 Union Label Amalgamated Lithographers of America New York L-19

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Burnie was a mascot for Union Oil's 76 Heating Oil. Union Oil Company of California, now known as Unocal Corporation, was founded in 1890. Worldwide, the corporation is involved in the exploration, production, refining, and marketing of crude oil, natural gas, and petroleum products. Chevron Corporation bought Unocal in 2005.

Sources

Curley, R. Unocal Corporation. Encyclopedia Britannica. Retrieved from:https://www.britannica.com/topic/Unocal-Corporation

Catalog ID AD0604

The Fizz Soda Sax Junior

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Text on Button THE FIZZ SODA SAX Jnr.
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"The Fizz" written in rainbow letters above an image of a cup fizzing over, wearing sunglasses and playing the saxophone over blue letters reading "Soda Sax Jnr."

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“The Fizz” was a set of buttons issued with bottles of soda produced by U.K. dairy conglomerate Unigate in the 1980s. Other characters represented in “The Fizz” set include Lofty Lime, Stix Lemon, King Cola, Cherry Ade, and Fats Orange.  

Catalog ID AD0611

The Fizz Cherry Ade

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Text on Button THE FIZZ CHERRY ADE
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"The Fizz" written in rainbow letters above an image of a glass made to look like a woman singing in red above text reading "Cherry Ade." White background. 

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“The Fizz” was a set of buttons issued with bottles of soda produced by U.K. dairy conglomerate Unigate in the 1980s. Other characters represented in “The Fizz” set include Lofty Lime, Stix Lemon, King Cola, Soda Sax Jnr. and Fats Orange.

Catalog ID AD0612

Tee Vee Records Greased

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Text on Button Greased Lightning I'VE BEEN GREASED BY TeeVee records
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White text on a black background.

Curl Text MFG by HAS Novelties Ltd. Toronto 863 190
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Greased Lightning is a compilation vinyl record that was released in Canada by Tee Vee Records. The double-sided record featured 19 tracks and included songs by popular artists The Beatles, Conway Twitty, and Dusty Springfield. Tee Vee Records was a Canadian/US record label launched in 1978 when "Global Communications Ltd." purchased the label.

Catalog ID AD0634

Tee Vee Records Cutting Loose

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Text on Button CUTTING LOOSE TeeVee records inc. 1978
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White text on a black background. 

Curl Text MFG by HAS Novelties Ltd. (Illegible)
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Cutting Loose is a compilation vinyl record that was released in Canada in 1978 by Tee Vee Records. The double-sided record featured 19 tracks and included songs by popular artists Gloria Gaynor, KC & The Sunshine Band, and Rod Stewart. Tee Vee Records was a Canadian/US record label launched in 1978 when "Global Communications Ltd." purchased the label.

Catalog ID AD0626

SS Norway

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Text on Button I can make it happen on the SS NORWAY NCL
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White background with royal blue text. In the "o" of Norway, there is a Norwegian flag pictured and underneath the text an illustration of the SS Norway. 

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The SS Norway was first created as the SS France ocean liner in 1960. The Norwegian Cruise Line purchased the ship in 1979 and, after modifying it to make it better suited for cruising, presented it as the SS Norway. The Norway operated until its decommissioning in 2004, and it was eventually scrapped in 2008.  At 1,037 feet long, the vessel was the longest passenger ship ever built until the RMS Queen Mary 2 was constructed in 2004.

Catalog ID AD0644

Me and My RC

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Text on Button Me and my RC
Image Description

Black and red text on a white button.

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A series of TV commercials in the mid 1970s for the soft drink RC Cola featured the jingle "Me and My RC" sung by country music singer Louise Mandrell. The jingle included the lyrics "Me and My RC / Cause What's Good Enough For Other Folks / Ain't Good Enough For Me." Competing with other colas like Pepsi and Coke, RC (Royal Crown) Cola was created by pharmacist Claud A. Hatcher in Georgia in 1905.

Catalog ID AD0600

I'm Germ Free

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Text on Button KISS ME I'm Germ Free! H.KOHNSTAMM & CO., INC. HOSPITAL PRODUCTS DIVISION NEW YORK CITY, 10013
Image Description

White background with red text. 

Curl Text N.G. Slater Corp., NYC
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H. Kohnstamm & Co. originally formulated paste colors used to keep color in place as it was worked into food or candy. Its factories produced industry-standard colors, including Brilliant Sky Blue, Brilliant Lemon Yellow, and Brilliant Crimson Red. These dyes were used for blending with glycerin, propylene glycol, dextrose, and sometimes gums. Eventually, the company diversified its products to include flavors, extracts, and essential oils. By 1959, H. Kohnstamm products were widely used in soaps as well as other foods, cosmetics, plastics, and medicines.

Sources

Zuckerman, R. (n.d.). H. Kohnstamm & Company New York. Retrieved July 12, 2019, from http://www.colorantshistory.org/HKohnstamm.html

Catalog ID AD0624

Energized with Jean Nate

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Text on Button I've been ENERGIZED! with Jean Nate
Image Description

Yellow background with emerald green text. 

Curl Text Charles of the Ritz Group Ltd. 1982 NG Slater Corp NYC 11
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Jean Naté cologne products were first introduced in 1935. The line contains after-bath splash, powders, and colognes. Known for its light, citrus scent Jean Naté became very popular again in the 1980s. The packaging was a big seller, tall bright yellow bottles with big black round lids. Television advertising showed beautiful women stepping out of the bath, naked and splashing Jean Naté after-bath splash all over their bodies. The product was touted as energizing, fun, and tingly on the body. 

Catalog ID AD0625