Mack Truck

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Text on Button "BUILT LIKE A MACK TRUCK"
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White text on a red background

Curl Text N.G. SLATER CORP., NYC 11
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Mack Trucks is one of the largest manufacturers of heavy duty Class 8 trucks. Their semi-trucks are U.S. manufactured and assembled. Although the company name of Mack Trucks did not make its debut until 1922, it began as a small carriage and wagon business by the Mack brothers from Brooklyn in 1893. It wasn’t until 1900 that they made the move to motorized vehicles with the construction of a bus that could haul large groups of people. The slogan, “Built like a Mack Truck,” entered the American lexicon as early as 1957 with print ads drawn by Woodi Ishmael.

Sources

About Mack. (n.d.). Retrieved from https://www.macktrucks.com/about-mack/

Mack Truck Museum. (n.d.). Retrieved from https://www.macktruckshistoricalmuseum.org/

Site-Mechanics. (n.d.). Mack Trucks Advertising Art by Woodi Ishmael (1955–1958). Retrieved from http://www.carstyling.ru/en/entry/Mack_Trucks_Advertising_Art_by_Woodi_…

Catalog ID AD0596

Long Lewis Ford

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Text on Button I AM A LITTLE CHEEPER LONG-LEWIS FORD
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Illustration of a yellow chick with wheels and blue text on a white background

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Long-Lewis Hardware Company began selling cars after being given a Ford franchise from Henry Ford in 1915. To solidify their intent to be in the automotive industry, a two-story addition was added to their existing building to store the new cars. The Ford Division of the Long-Lewis Hardware Company was then moved to a different location. In 1982, the location of the hardware division was closed, and ownership changed hands when GM Vaughn Burrell bought out the owner William Long. Burrell entered into a partnership with Todd Ouellette, who then bought out Burrell to become the current owner and CEO of the Long-Lewis Automotive Group.

Sources

The History of Long-Lewis. Retrieved from: https://www.longlewisford.com/the-history-of-long-lewis.htm

Catalog ID AD0595

Life Magazine

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Text on Button LIFE
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White text on an orange background

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Life magazine was an American periodical that ran weekly from 1883 to 1972. Time founder Henry Luce bought the magazine in 1936 and shifted its focus to a news magazine with a strong emphasis on photojournalism. It became the first all photography news magazine with work by photographers like Alfred Eisenstaedt, Margaret Bourke-White, and Henri Cartier-Bresson.

Life was published weekly until 1972, as special issues until 1978, and then monthly from 1978 to 2002. It now exists as a website that features classic and unpublished photos from LIFE magazine. 

 

Catalog ID AD0594

Koveralls

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Text on Button KOVERALLS LOOK FOR THE LABEL
Image Description

Red illustration of a two horses and two people and a pair of coveralls with black text above and below on a white background

Curl Text BASTIAN BROS. CO., ROCHESTER N.Y.
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Koveralls, a line of denim children’s playsuits, was debuted by Levi Strauss & Co. in 1912. Koveralls were promoted with the slogan, “Koveralls Keep Kids Kleen,” and were the first garment line sold nationally by the company. The children's playsuit became one of its most popular early products. 

Catalog ID AD0593

Kook Radio

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Text on Button PARK & SHOP DOWNTOWN BILLINGS WALKING MAN KOOK RADIO 970
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Red and white illustration of a man wearing a suit and carrying a briefcase with blue text on top and red text along the outer edge on a white background

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KOOK Radio 970 came on the air on March 20, 1951, in Billings, Montana. The station underwent several call number and format changes until April 17, 1998, when the call letters were changed to KBUL "The Bull," broadcasting a country format. On September 10, 2001, the format was changed to all news.  The KBUL call letters remain, but now refer to "The Bulletin," and the station featured such radio personalities as Rush Limbaugh, Glenn Beck, and Sean Hannity. 

Catalog ID AD0590

Komar Screw Corporation

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Text on Button Don't Glue it ... SCREW IT KOMAR SCREW CORP.
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Green and white text on a green and white background

Curl Text CHICAGO (312) 583-5400 ATLANTA (404) 449-5231
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Founded in 1969 by Marvin Kocian, the Komar Screw Corporation primarily deals in the fastener industry. The company continues to exist and has five main distribution centers. The headquarters is located in Niles, Illinois, while the other four branches are located across Tennessee, Arkansas, Ohio, and Missouri.

Sources

Komar Screw Corp. - Screws, Bolts, Rivets & Fasteners, Cold-heading & screw machine operations, Manufacturer & distributor of Screws, Bolts, Rivets & Fasteners. (n.d.). Retrieved from http://komarscrew.com/​.

Catalog ID AD0589

I Was in the Doghouse

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Text on Button I WAS IN THE DOGHOUSE Mack KEITH SMYKAL ASSOCIATES
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Black text and an illustration of a doghouse and a dog on an orange background

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This button promotes Mack Trucks, a large manufacturer of heavy-duty vehicles. Representing the toughness and tenacity of Mack Trucks is “Mack the Bulldog,” the company’s signature mascot.

Mack Trucks was a long-time client of Keith Smykal Co., which created promotional merchandise for corporations. Much of the merchandise included high-quality, artistic pieces such as belt buckles, porcelain figurines, key chains, and ashtrays, which are valued and considered to be collectibles today. 

Catalog ID AD0588

I Have Slurped

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Text on Button I HAVE SLURPED
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Blue text on a pink background with blue bubbles

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Slurpee is a flavored frozen drink sold exclusively in 7-Eleven stores. It was created in 1966 as part of a licensing deal with the Icee Company to sell their product in 7-Eleven stores under different branding. This button from a 1967 advertising campaign also included individual buttons for the Sticky Icky, Redeye, Moon Shine, Pink Fink, Adults Only, Kissin Cousin, and Gully Washer flavors.

Catalog ID AD0587

I Drink Milk

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Text on Button I DRINK MILK
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White text on a red background

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In the 1940s, federally subsidized milk advertising began under the Works Progress Administration (WPA), part of FDR's New Deal. The WPA commissioned artists to paint posters advertising milk, which had a dual purpose -- to employ artists and to increase the demand for milk, which, in turn, would help dairy farmers. Since then, milk campaigns have continued with catchy slogans such as "Milk Matters", "Milk Life", and "Got Milk?".

Catalog ID AD0586

Hungry Charley's

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Text on Button HUNGRY CHARLEY'S
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Illustration of a face with an open mouth and text above and below the mouth on a yellow background

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Hungry Charley's was a small chain of bars and restaurants serving college campuses in the Northeast in the 1970s. The franchise near the campus of Syracuse University was particularly popular, operating for over 25 years. 

Catalog ID AD0580