White text on a black circle inside a white oval inside a black circle with a white outer edge

The logo on the button was the original CBS Eye, which debuted in 1951. The creative director, Bill Golden was inspired by hex symbols that resembled the human eye drawn on barns as he drove through the Pennsylvania Dutch county. The symbols were meant to ward off evil. The CBS Eye was created with the help of graphic artist Kurt Weihs.

CBS had been a major media outlet since its inception as a radio network in 1927. By the 1950s, CBS had captured the broadcasting spotlight when it premiered "I Love Lucy" and debuted the first documentary series "See It Now," hosted by Edward R. Murrow. CBS President Frank Stanton felt the need to give the network a distinct identity. Therefore, he requested Bill Golden to design a symbol to represent the network, and the Eye was created.

Illustration of a a glass of brownish red liquid with two children's heads above it drinking from straws with red and brownish red text on an off white background

Borden Food Corporation was an American producer of food and beverage products that ceased operations in 2005. At one time, the company was the largest producer of pasta and dairy products in the United States. Borden's Chocolate Drink was essentially packaged chocolate milk that was marketed to children. Print advertisements regularly appeared for the drink picturing Elsie the Cow, a cartoon cow that was the mascot for Borden dairy products.

Illustration of a man in a suit and bow tie holding a doughnut and a coffee cup on an orange background with black text

Blue Ribbon Doughnuts was one of the first brands of packaged doughnuts sold in grocery stores in the United States. The brand was popular and heavily advertised in newspapers in the late 1920s and 1930s. The doughnuts were marketed as sanitary and modern because they were machine made and untouched by human hands. After being made in a factory, the doughnuts were then packaged in boxes and shipped to grocery stores. They came in two varieties, sugar and plain.

White text on a blue background

Blue Nun is a German winemaking company. The label features a nun wearing a blue habit, and it is clear to see the pun displayed on the button. Blue Nun was a popular brand in the U.S. during the 1970s and 80s and was widely distributed throughout the world during this time. By the mid 1990s, sales had declined, and Spirit Advertising in London was appointed to re-launch the brand with marketing campaigns aimed at key markets in the U.S., U.K., and Canada. 

Illustration of a green frog wearing a hat with a closed umbrella on top of a suitcase on a white background

It is likely promoting an interlining agreement between British European Airways (BEA), which operated from 1946-1974, and Trans World Airlines (TWA), which operated from 1925-2001. Such an agreement allowed the airlines to link routes and promote destinations where they did not operate. In the 1960s, BEA and TWA flew routes that connected over 100 cities in the U.S. and Europe.

White illustration of a piano with white text

Baldwin Piano Company, an American piano brand, was founded by Cincinnati piano teacher Dwight Hamilton Baldwin in 1862. The pianos were highly popular through the 19th and early 20th centuries. Baldwin factories were used during World War II to manufacture military aircraft components. After the war, Baldwin integrated manufacturing techniques learned during that period into the design of its newer piano models. 

Despite some financial struggles, Baldwin weathered the changing markets of the 20th and 21st centuries and remains a popular piano brand today. It is the piano of choice for high profile musical artist like Aaron Copeland, Liberace, Dave Brubeck, Marian McPartland, Ben Folds and Miley Cyrus.
 

Black and red text on a white background with an outer red circle and outer white edge

Ascorbic acid, also known as Vitamin C, is a vitamin found in food. It is commonly used as a supplement to treat scurvy.  

Red and white illustration of a person with red text above and below on a white background

The first Bridgeman's Ice Cream Shoppe opened in Duluth, Minnesota in 1936. Within eighteen months, six more ice cream shops were opened, and today, Bridgeman's operates a chain of restaurants and scoop shops in the Midwest and ships ice cream to stores around the country.

The LaLa Palooza was an eight scoop sundae invented in 1956 by founder, William Bridgeman. Customers who finished the giant sundae without help, received a button as a prize. The LaLa Palooza has been off of the menu at Bridgeman's for some time, but in 2016 the LaLa Palooza was brought back in honor of the company's 80th anniversary. 

Illustration of a woman's torso with red and black text on a white shirt on a red background

The John O. Butler dental company was founded in 1923, selling toothbrushes and dental floss under GUM and Butler's brand names. Sunstar Group now owns both brand names. The logo in the image is an earlier form of the Butler logo.

Black and white text on a red background

Persil is a brand of laundry detergent sold primarily in Ireland and the United Kingdom. Persil was invented in 1907 and was a notable chemical breakthrough as the first commercially available laundry detergent that was self-activated.