Red illustration of a two horses and two people and a pair of coveralls with black text above and below on a white background

Koveralls, a line of denim children’s playsuits, was debuted by Levi Strauss & Co. in 1912. Koveralls were promoted with the slogan, “Koveralls Keep Kids Kleen,” and were the first garment line sold nationally by the company. The children's playsuit became one of its most popular early products. 

Red and white illustration of a man wearing a suit and carrying a briefcase with blue text on top and red text along the outer edge on a white background

KOOK Radio 970 came on the air on March 20, 1951, in Billings, Montana. The station underwent several call number and format changes until April 17, 1998, when the call letters were changed to KBUL "The Bull," broadcasting a country format. On September 10, 2001, the format was changed to all news.  The KBUL call letters remain, but now refer to "The Bulletin," and the station featured such radio personalities as Rush Limbaugh, Glenn Beck, and Sean Hannity. 

Green and white text on a green and white background

Founded in 1969 by Marvin Kocian, the Komar Screw Corporation primarily deals in the fastener industry. The company continues to exist and has five main distribution centers. The headquarters is located in Niles, Illinois, while the other four branches are located across Tennessee, Arkansas, Ohio, and Missouri.

Black text and an illustration of a doghouse and a dog on an orange background

This button promotes Mack Trucks, a large manufacturer of heavy-duty vehicles. Representing the toughness and tenacity of Mack Trucks is “Mack the Bulldog,” the company’s signature mascot.

Mack Trucks was a long-time client of Keith Smykal Co., which created promotional merchandise for corporations. Much of the merchandise included high-quality, artistic pieces such as belt buckles, porcelain figurines, key chains, and ashtrays, which are valued and considered to be collectibles today. 

Blue text on a pink background with blue bubbles

Slurpee is a flavored frozen drink sold exclusively in 7-Eleven stores. It was created in 1966 as part of a licensing deal with the Icee Company to sell their product in 7-Eleven stores under different branding. This button from a 1967 advertising campaign also included individual buttons for the Sticky Icky, Redeye, Moon Shine, Pink Fink, Adults Only, Kissin Cousin, and Gully Washer flavors.

White text on a red background

In the 1940s, federally subsidized milk advertising began under the Works Progress Administration (WPA), part of FDR's New Deal. The WPA commissioned artists to paint posters advertising milk, which had a dual purpose -- to employ artists and to increase the demand for milk, which, in turn, would help dairy farmers. Since then, milk campaigns have continued with catchy slogans such as "Milk Matters", "Milk Life", and "Got Milk?".

Illustration of a face with an open mouth and text above and below the mouth on a yellow background

Hungry Charley's was a small chain of bars and restaurants serving college campuses in the Northeast in the 1970s. The franchise near the campus of Syracuse University was particularly popular, operating for over 25 years. 

Blue and black text on a white background

High Times magazine was founded in 1974 by journalist and activist Tom Forcade. The publication was meant to be a standalone, cannabis-focused parody of Playboy magazine, but that inaugural issue was so successful that it became a monthly publication. The magazine is focused on marijuana and its associated subculture, and has featured contributions from writers such as William S. Burroughs, Truman Capote, Kinky Friedman, Debbie “Blondie” Harry, Joey Ramone, Hunter S. Thompson, Andy Warhol, Robert Anton Wilson, and Frank Zappa.

Black and white illustration of a cat under a blanket with black text on a white background

The Chesapeake and Ohio Railway was built in Virginia in 1869. After expansions through other states, C&O became part of the Chessie System in 1972. Chessie is also the name of the kitten that became the railroad’s trademark in 1933 as a way to advertise the new passenger trains with the phrase “Sleep Like a Top” and eventually “Sleep Like a Kitten." 

Illustration of a character with arms making a C shape and squeezing an orange with orange text on a white background

Created by California chemist Neil C. Ward and known as “Ward’s Orange Crush,” Orange Crush was a beverage made with real orange pulp until 1930. Ward merged “Ward’s Orange Crush” business with Clayton J. Howell’s “Howell’s Orange Julius” business in 1911, and the beverage became known as Orange Crush. Crushy, the advertising logo, was a symbol of Orange Crush and appeared on Orange Crush bottle labels, signs in auto garages and stores, and pinback buttons. Crushy squeezing the flavor out of an orange became the symbol of the soda. Crushy’s appearance changed slightly over the years.

Bottle labels also featured Crushy, the rectangular label dates from 1929 bottles, while the diamond shape label is from circa 1920.