Golden Guernsey Table Milk

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Text on Button GOLDEN GUERNSEY AMERICA'S TABLE MILK
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Illustration of a brown cow with a blue ribbon on it in front of green grass with an outer yellow edge with brown text

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GOLDEN GUERNSEY PRODUCTS AMERICAN GUERNSEY CATTLE CLUB TRADE MARK

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The Golden Guernsey trademark has been owned by the American Guernsey Association since 1962, and was heavily advertised during that period. The name was first used to advertise a milk product in 1923. Guernsey cows are a reddish-brown, very docile breed whose milk has a high butterfat and protein content, and has a golden color due to a high concentration of beta carotene. Guernsey milk contains 12% more protein, 30% more cream, 33% more vitamin D, 25% more vitamin A and 15% more calcium than average milk. 

Catalog ID AD0565

General Electric

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Text on Button GE
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Blue and white General Electric logo

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General Electric (GE) is an American corporation that is headquartered in Fairfield, Connecticut and was founded in 1892. GE specializes in appliances, medical devices, and software development, among other things. In 2011, GE ranked as the sixth largest firm in the U.S. by gross revenue. Over the course of its history, two GE employees have won the Nobel Prize: Irving Langmuir in 1932 and Ivar Giaever in 1973.

Catalog ID AD0564

Faust Blend Coffee

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Text on Button BLANKE'S FAUST BLEND COFFEE
Image Description

Illustration of a person in a pink suite with cape, white boots and green shorts on a white background with black text

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Baldwin &Gleason Co., Ltd. NEW YORK BUTTONS BADGES PAT.  AUG 8 1899

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The C.F. Blanke Tea & Coffee Company was founded by Cyrus F. Blanke in St. Louis, Missouri and operated from 1889-1940. The mascot for the company was a devil based on a character in a German play, Faust, in which a devil tempts the main character with unlimited knowledge and worldly pleasures. Ergo, the company trademarked a devil character to tempt consumers to purchase their rich coffee blends.

Sources

The Antique Advertising Expert. (n.d.). The devil made me drink it! Faust Coffee stirs up temptation. Retrieved from http://www.antiqueadvertisingexpert.com/the-devil-made-me-drink-it-faus…

Catalog ID AD0563

Ernst Klause

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Text on Button ERNST KLAUS Jnh. Heinz Hoffmann HERREN SALON DAMEN SALON BORNA b. Lpzg. Reichsstr 19
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Black and white photograph of people in white coats in front of a store front with an outer dark brown background with white text

Curl Text CLARO - VERLAG, G in b.H. Leipzg N99
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Have info on this button? Contact us here.

Catalog ID AD0562

Duraliner

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Text on Button YOUR BED NEEDS ME
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Illustration of a black and white pickup truck white text on a red background

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Duraliner is a brand of light truck bed liners manufactured by Durakon Industries. Durakon is a producer of truck bed and commercial van liners, manufacturing over 200 styles, which are sold and marketed under several different brands. 

Catalog ID AD0560

Curiosity Shop

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Text on Button CURIOSITY SHOP
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Red questions mark with yellow and black text on it and an illustration of two children in the middle on a white background

Curl Text copyright 1971 ABC, INC. OFFICIAL LICENSEE- N.G. SLATER CORP. NYC 10011
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The Curiosity Shop was a program produced by ABC-TV and broadcast on Saturday mornings from 1971 - 1973. Following in the success of Sesame Street, the show was educational and featured a variety of puppets to entertain and teach children. Each week, the Curiosity Shop was hosted by the same three children, Gerard, Ralph, and Cindy, who visited the shop where the puppets lived. Together, they would learn about new subjects and sing songs. Celebrities made guest appearances on the show, as well.

Catalog ID EN0299

CBS Eye

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Text on Button CBS
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White text on a black circle inside a white oval inside a black circle with a white outer edge

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The logo on the button was the original CBS Eye, which debuted in 1951. The creative director, Bill Golden was inspired by hex symbols that resembled the human eye drawn on barns as he drove through the Pennsylvania Dutch county. The symbols were meant to ward off evil. The CBS Eye was created with the help of graphic artist Kurt Weihs.

CBS had been a major media outlet since its inception as a radio network in 1927. By the 1950s, CBS had captured the broadcasting spotlight when it premiered "I Love Lucy" and debuted the first documentary series "See It Now," hosted by Edward R. Murrow. CBS President Frank Stanton felt the need to give the network a distinct identity. Therefore, he requested Bill Golden to design a symbol to represent the network, and the Eye was created.

Catalog ID AD0558

Borden's Chocolate Drink

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Text on Button HOT OR COLD Borden's Chocolate Drink
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Illustration of a a glass of brownish red liquid with two children's heads above it drinking from straws with red and brownish red text on an off white background

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Product of Empress Specialty Co. 22 Jones Street New York 14, N.Y. union bug

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Borden Food Corporation was an American producer of food and beverage products that ceased operations in 2005. At one time, the company was the largest producer of pasta and dairy products in the United States. Borden's Chocolate Drink was essentially packaged chocolate milk that was marketed to children. Print advertisements regularly appeared for the drink picturing Elsie the Cow, a cartoon cow that was the mascot for Borden dairy products.

Catalog ID AD0557

Blue Ribbon Doughnuts

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Text on Button I'M A DOUGHNUT DUNKER BLUE RIBBON DOUGHNUTS
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Illustration of a man in a suit and bow tie holding a doughnut and a coffee cup on an orange background with black text

Curl Text BASTIAN BROS. CO. ROCHESTER NY
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Blue Ribbon Doughnuts was one of the first brands of packaged doughnuts sold in grocery stores in the United States. The brand was popular and heavily advertised in newspapers in the late 1920s and 1930s. The doughnuts were marketed as sanitary and modern because they were machine made and untouched by human hands. After being made in a factory, the doughnuts were then packaged in boxes and shipped to grocery stores. They came in two varieties, sugar and plain.

Catalog ID AD0556