Ascorbic Acid

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Text on Button ASCORBIC ACID
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Black and red text on a white background with an outer red circle and outer white edge

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Ascorbic acid, also known as Vitamin C, is a vitamin found in food. It is commonly used as a supplement to treat scurvy.  

Catalog ID AD0552

Bridgeman's Lala Palooza

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Text on Button I ATE A BRIDGEMAN'S LALA PALOOZA
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Red and white illustration of a person with red text above and below on a white background

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The first Bridgeman's Ice Cream Shoppe opened in Duluth, Minnesota in 1936. Within eighteen months, six more ice cream shops were opened, and today, Bridgeman's operates a chain of restaurants and scoop shops in the Midwest and ships ice cream to stores around the country.

The LaLa Palooza was an eight scoop sundae invented in 1956 by founder, William Bridgeman. Customers who finished the giant sundae without help, received a button as a prize. The LaLa Palooza has been off of the menu at Bridgeman's for some time, but in 2016 the LaLa Palooza was brought back in honor of the company's 80th anniversary. 

Catalog ID AD0551

Floss 'Em with Butler

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Text on Button IF YOU GOT 'EM FLOSS 'EM With Butler
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Illustration of a woman's torso with red and black text on a white shirt on a red background

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The John O. Butler dental company was founded in 1923, selling toothbrushes and dental floss under GUM and Butler's brand names. Sunstar Group now owns both brand names. The logo in the image is an earlier form of the Butler logo.

Catalog ID AD0550

Persil

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Text on Button Persil
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Black and white text on a red background

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Persil is a brand of laundry detergent sold primarily in Ireland and the United Kingdom. Persil was invented in 1907 and was a notable chemical breakthrough as the first commercially available laundry detergent that was self-activated.  

Catalog ID AD0549

I'm a user OCLC

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Text on Button I'm a user! OCLC
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Black and white text on a blue background

Curl Text union bug
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The OCLC, or Online Computer Library Center is a non-profit dedicated to information access that was founded in 1967 and has joined forces with libraries to create WorldCat, the largest online public access catalog. Between 1984 and 1988 OCLC ran a button slogan contest and this was the promotional button from that time. The same contest was revived in October of 2016 and ended in January of 2017. 

Catalog ID AD0548

Let the Rabbit Eat Trix

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Text on Button YES! THANKS NICE KID! LET THE RABBIT EAT TRIX!
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Illustration of a white rabbit on a red and white striped background with blue above and below and red, black and white text

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Trix is a fruit-flavored cereal made by General Mills and marketed to children. The Trix Rabbit is the mascot for the cereal brand, and for years, he was featured in commercials trying to get a taste of the cereal but was always stopped by children repeating the tagline “Silly Rabbit, Trix are for kids.”

In 1976 and 1980, a marketing campaign allowed children to decide if the Trix Rabbit was allowed to eat the cereal. Consumers were able to cast a vote by sending in a cereal box top. Those who voted were sent either a “Yes” or “No” button based upon their vote. The result of both elections was “Yes”, and the rabbit was featured in subsequent commercials eating Trix.

Catalog ID AD0547

Nature's Toothbrush

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Text on Button Nature's Toothbrush
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Illustration of a red apple with white text

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Apples have been dubbed "nature's toothbrush" because they help clean teeth and massage the gums. This slogan was coined in the early 1950s by the National Apple Institute as part of campaign aimed at schools and the medical and dental professions. By 1953, hundreds of dental health films were being circulated throughout the U.S. promoting the apple as "Nature's Toothbrush."

Sources

Washington Apple Commission. (2012). Then and now. Retrieved from http://bestapples.com/general-contact-info/75th-anniversary-information…;

Catalog ID AD0546

Ground Avoidance Radar

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Text on Button Ground Avoidance Radar ...tells it like it IS!
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Black and white photograph on a red background with black and white text

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A ground avoidance radar, also more commonly known as a terrain-following radar, is a technology that allows low-flying aircraft to maintain a safe altitude above ground level. The image on the button appears to be an older version of the GAR, though it can still be seen on the cover of the IDF GAR Ground Avoidance Radar Owner’s Manual.  

Catalog ID AD0545

I Love Season Sardines

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Text on Button I LOVE SEASON SARDINES
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Illustration of a character with black hair and yellow and red collar with a blue and white sardine fish on a white background with black text

Curl Text N.G. SLATER CORP. N.Y.C. 11 union bug
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The Season brand began in the Northeast with a Polish immigrant who sold specialty products to grocery stores in the 1920s. The merchant became known for high quality ingredients and by the 1950s, Season products, particularly canned seafood, were household staples. Today, Season sells a wide variety of canned sardines, mackerel, salmon, caviar and kipper. 

Catalog ID AD0544

Disneyland Goofy

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Text on Button Disneyland copyright WALT DISNEY PRODUCTIONS
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Illustration of the character Goofy on a white and orange-yellow background with white and black text

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Disneyland, which opened in 1955, was the first theme park built by the Walt Disney Company. It was the brainchild of Walt Disney, who was influenced by visiting various amusement parks with his children, his father's memories of the World's Columbian Exposition in Chicago, and the House of David's Eden Springs Park in Michigan. Disney envisioned a destination for adults and their children to have fun together. Today, Disneyland has the largest cumulative attendance of any theme park in the world. It has seen over 650 million guests since its opening.

Goofy is one of the original characters from Disney's Mickey Mouse animated cartoons and remains popular today. During his first appearance in the 1932 cartoon Mickey's Revue, he was known as Dippy Dawg. He was re-envisioned later that year as a younger dog, appearing as Goofy for the first time in The Whoopee Party.

Catalog ID EN0277