Ernst Klause

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Text on Button ERNST KLAUS Jnh. Heinz Hoffmann HERREN SALON DAMEN SALON BORNA b. Lpzg. Reichsstr 19
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Black and white photograph of people in white coats in front of a store front with an outer dark brown background with white text

Curl Text CLARO - VERLAG, G in b.H. Leipzg N99
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Have info on this button? Contact us here.

Catalog ID AD0562

Duraliner

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Text on Button YOUR BED NEEDS ME
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Illustration of a black and white pickup truck white text on a red background

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Duraliner is a brand of light truck bed liners manufactured by Durakon Industries. Durakon is a producer of truck bed and commercial van liners, manufacturing over 200 styles, which are sold and marketed under several different brands. 

Catalog ID AD0560

Curiosity Shop

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Text on Button CURIOSITY SHOP
Image Description

Red questions mark with yellow and black text on it and an illustration of two children in the middle on a white background

Curl Text copyright 1971 ABC, INC. OFFICIAL LICENSEE- N.G. SLATER CORP. NYC 10011
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The Curiosity Shop was a program produced by ABC-TV and broadcast on Saturday mornings from 1971 - 1973. Following in the success of Sesame Street, the show was educational and featured a variety of puppets to entertain and teach children. Each week, the Curiosity Shop was hosted by the same three children, Gerard, Ralph, and Cindy, who visited the shop where the puppets lived. Together, they would learn about new subjects and sing songs. Celebrities made guest appearances on the show, as well.

Catalog ID EN0299

CBS Eye

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Text on Button CBS
Image Description

White text on a black circle inside a white oval inside a black circle with a white outer edge

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The logo on the button was the original CBS Eye, which debuted in 1951. The creative director, Bill Golden was inspired by hex symbols that resembled the human eye drawn on barns as he drove through the Pennsylvania Dutch county. The symbols were meant to ward off evil. The CBS Eye was created with the help of graphic artist Kurt Weihs.

CBS had been a major media outlet since its inception as a radio network in 1927. By the 1950s, CBS had captured the broadcasting spotlight when it premiered "I Love Lucy" and debuted the first documentary series "See It Now," hosted by Edward R. Murrow. CBS President Frank Stanton felt the need to give the network a distinct identity. Therefore, he requested Bill Golden to design a symbol to represent the network, and the Eye was created.

Catalog ID AD0558

Borden's Chocolate Drink

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Text on Button HOT OR COLD Borden's Chocolate Drink
Image Description

Illustration of a a glass of brownish red liquid with two children's heads above it drinking from straws with red and brownish red text on an off white background

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Product of Empress Specialty Co. 22 Jones Street New York 14, N.Y. union bug

Curl Text illegible
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Borden Food Corporation was an American producer of food and beverage products that ceased operations in 2005. At one time, the company was the largest producer of pasta and dairy products in the United States. Borden's Chocolate Drink was essentially packaged chocolate milk that was marketed to children. Print advertisements regularly appeared for the drink picturing Elsie the Cow, a cartoon cow that was the mascot for Borden dairy products.

Catalog ID AD0557

Blue Ribbon Doughnuts

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Text on Button I'M A DOUGHNUT DUNKER BLUE RIBBON DOUGHNUTS
Image Description

Illustration of a man in a suit and bow tie holding a doughnut and a coffee cup on an orange background with black text

Curl Text BASTIAN BROS. CO. ROCHESTER NY
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Blue Ribbon Doughnuts was one of the first brands of packaged doughnuts sold in grocery stores in the United States. The brand was popular and heavily advertised in newspapers in the late 1920s and 1930s. The doughnuts were marketed as sanitary and modern because they were machine made and untouched by human hands. After being made in a factory, the doughnuts were then packaged in boxes and shipped to grocery stores. They came in two varieties, sugar and plain.

Catalog ID AD0556

Blue Nun

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Text on Button blue nun is habit forming
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White text on a blue background

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Blue Nun is a German winemaking company. The label features a nun wearing a blue habit, and it is clear to see the pun displayed on the button. Blue Nun was a popular brand in the U.S. during the 1970s and 80s and was widely distributed throughout the world during this time. By the mid 1990s, sales had declined, and Spirit Advertising in London was appointed to re-launch the brand with marketing campaigns aimed at key markets in the U.S., U.K., and Canada. 

Catalog ID AD0555

BEA TWA

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Text on Button BEA TWA
Image Description

Illustration of a green frog wearing a hat with a closed umbrella on top of a suitcase on a white background

Curl Text DALO BUTTON & EMBLEM CO., N.Y.C., N.Y. 10010
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It is likely promoting an interlining agreement between British European Airways (BEA), which operated from 1946-1974, and Trans World Airlines (TWA), which operated from 1925-2001. Such an agreement allowed the airlines to link routes and promote destinations where they did not operate. In the 1960s, BEA and TWA flew routes that connected over 100 cities in the U.S. and Europe.

Catalog ID AD0554

Baldwin Piano

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Text on Button BALDWIN
Image Description

White illustration of a piano with white text

Back Paper / Back Info

THE WHITEHEAD & HOAG CO. 
BUTTONS BADGES NOVELTIES AND SIGNS NEWARK, N.J.

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Baldwin Piano Company, an American piano brand, was founded by Cincinnati piano teacher Dwight Hamilton Baldwin in 1862. The pianos were highly popular through the 19th and early 20th centuries. Baldwin factories were used during World War II to manufacture military aircraft components. After the war, Baldwin integrated manufacturing techniques learned during that period into the design of its newer piano models. 

Despite some financial struggles, Baldwin weathered the changing markets of the 20th and 21st centuries and remains a popular piano brand today. It is the piano of choice for high profile musical artist like Aaron Copeland, Liberace, Dave Brubeck, Marian McPartland, Ben Folds and Miley Cyrus.
 

Sources

"Baldwin Piano." (2016). The Baldwin Piano Company. Retrieved from http://www.baldwinpiano.com.

"Baldwin Piano Company." (n.d.). Wikipedia, The Free Encyclopedia. Retrieved from https://en.wikipedia.org/wiki/Baldwin_Piano_Company on July 16, 2016.

Cooper, Blake. "How Baldwin Pianos Made the Top of the List." (2013, September 5). Cooper Piano. Retrieved from http://www.cooperpiano.com/how-baldwin-pianos-made-the-top-of-the-list/.

Catalog ID AD0553