Tea Keeps You Cool

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Text on Button TEA KEEPS YOU COOL
Image Description

White text with white dripping letters on a blue button. 

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In the late 1930s, "Tea Keeps You Cool" advertisements appeared in various magazines and newspapers, promoting iced tea as a refreshing beverage. At the same time, iced tea was becoming more common in the United States due to Prohibition, when people were searching for alternatives to alcoholic drinks. 

Catalog ID AD0602

Salisbury's the Place

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Text on Button SALISBURY'S THE PLACE
Image Description

Black background with a white diamond with red trim. Inside the diamond is black text. 

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Salisbury, North Carolina, is the county seat of Rowan County. Like cities and towns across America, it had local boosters to give it a slogan and promote it as, “the town with a future,” “a nice place to raise a family,” and similar. In 1913, the Salisbury Industrial Club decided that “Salisbury’s the Place” and took out newspaper ads to that effect. They even got a 19’ x 34’ sign built in the shape of a diamond that said “Salisbury’s the Place” in flashing lights.

Sources

20 Jun 1913, Page 4 - Salisbury Evening Post at Newspapers.com. Retrieved from https://www.newspapers.com/image/80506053/?terms=%22salisbury%27s%20the….

(1914, August 8). A Small City’s Electric Slogan Sign. Electrical World, 64(6), p. 283. Retrieved from Google Books

Catalog ID AD0651

Puppy Palace

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Text on Button HAPPINESS IS A COLD WET NOSE AT PUPPY PALACE
Image Description

Red button with white text. 

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Have info on this button? Contact us here.

Catalog ID AD0607

Lucky Strike Cigarettes

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Text on Button LUCKY STRIKE "IT'S TOASTED" CIGARETTES Copyright 1938, THe American Tobacco Company
Image Description

An illustration of a green and red pack of Lucky Strike cigarettes on a white mirror back button. 

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Lucky Strike is a brand of cigarettes that have been around for over 100 years. In 1871, Lucky Strike started as a chewing tobacco produced by the R.A. Patterson Tobacco Company of Virginia. In 1905, the company was acquired by American Tobacco Company, which began producing non-filtered cigarettes under the Lucky Strike brand to compete with the Camel cigarettes. Since 1917, the slogan for the brand has been "It's Toasted" to inform consumers that the tobacco used for the cigarettes is toasted rather than sun-dried like most tobacco. 

Catalog ID AD0648

Life Turf Food

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Text on Button I Love Life (Turf-Food-that is)
Image Description

White background with green text. Image of green grass/turf with yellow text reading "Life" over it. 

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The Milwaukee owned Lawn House Products, Inc. specialized in products made specifically for Midwest soils. They had several products under the Life brand that ranged from premium Turf Food to Evergreen N’ Tree. Several nationally run advertisements throughout the 1960s and 1970s attest to the reputation of Life Turf Food especially. The last printed record of Lawn House Products, Inc. appears to be in the mid-1970s. After that time, very little is known about the fate of the Life brand.

Sources

Life. (1967, March 31). Read What the World’s Foremost Agronomist Says About Life, The Premium Turf Food [Advertisement]. The Chicago Tribune. 23.

Life. (1968, April 5). Life Turf Foods are “Polo Pony Proved” [Advertisement]. LIFE, 64(14), 79.

Life. (1972, April 14). Grow Greener Grass in Six Days [Advertisement]. The Post-Crescent. 2.

Catalog ID AD0629

Jolly Time Pop Corn

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Text on Button NEED JOLLY TIME POP CORN?
Image Description

Blue background with white text except for a red question mark. 

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Cruver MFG Co PAT Chicago

Curl Text Cruver MFG Co., Chicago
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Jolly Time Popcorn is the solitary brand of the American Pop Corn Company which was founded in 1914 by Cloid H. Smith. An entrepreneur, Smith used money from his business ventures to buy land in Iowa, the "Corn State", and farm popcorn. He then designed and built popcorn cribs to hold half a million pounds of popcorn, which revolutionized the way the product was stored. The company recently celebrated its 100th anniversary, and it is still owned and operated by the Smith family. 

Catalog ID AD0640

Jerseymaid

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Text on Button I'M GROWING with 25% RICHER JERSEYMAID
Image Description

Child's face drawn in mostly orange with mouth wide open and black and white text in the mouth. 

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Jerseymaid Dairies was a company producing milk, ice cream, and other dairy products. They first opened in 1936 in Los Angeles, California, as one of several dairy businesses in the area. Between the 1960s and the 1970s, several grocery chains including Safeway/Vons and Kroger became co-owners of the brand. Vons later became majority owner after Kroger exited the Southern California market in the early 1980s. As of 2022, Jerseymaid is a private label used by the Safeway company under the umbrella of its Lucerne Foods branding.

Catalog ID AD0613

Harrah's Old Cars

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Text on Button I Like Old Cars. Harrah's
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Red button with white text. 

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Bill Harrah was Harrah’s Hotels and Casinos founder and a serious car collector, accumulating over 1400 rare and historic automobiles over his lifetime. In 1962, he opened Harrah’s Automobile Collection in Sparks, Nevada, giving the public access to his collection. After his death, Holiday Inn purchased Harrah’s Hotels and Casinos along with Harrah’s Automobile Collection. Although Holiday Inn auctioned most of Harrah's cars, a portion of the collection was donated to the National Automobile Museum, which opened in 1989.

Catalog ID AD0608

Globe Poultry Feed

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Text on Button SOMETHING TO CROW OVER GLOBE POULTRY FEED MAKES 'EM LAY
Image Description

Black and red text over an illustration of a rooster on top of a globe and a chicken over her nest. 

Curl Text The Whitehead & HDAG Co., Newark, N.J.
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Globe Poultry Feeds is a division of The Albert Dickinson Company of Chicago, IL. The Albert Dickinson Company was founded in 1888 by Albert Dickinson, son of Albert F. Dickinson, and specialized in clover, flax/grass seeds, birdseed, popcorn, grain bags, and seed grain. Globe Poultry Feeds were known for their colorful advertisements that can now be found as reprints.

Sources

A History of the City of Chicago: Its Men and Institutions. (1905). Chicago, IL: Inter Ocean.

Catalog ID AD0633

Florsheim Feeture Arch

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Text on Button LET ME SHOW YOU THE Florsheim FEETURE ARCH
Image Description

Turquoise background with white text and white rim. 

Curl Text Parisian Novelty Co Chicago
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Florsheim Shoe Company was founded in 1892 by Milton Florsheim in Chicago, Illinois. The company introduced many cutting-edge designs, including its company name on the shoe, pull straps, and square-toed shoes. They are also known for the patented "Feeture Arch," where the design is made so the foot receives support to relieve stress on the leg and arch muscles. Florsheim was always at the forefront of the latest trends and their designs and popularity are a testament to that. Additionally, Florsheim took pride in supporting the United States during wartime and was one of the main boot suppliers for soldiers in World War I. In 2017, Florsheim celebrated its 125th anniversary.

Sources

1929 Ad Florsheim Shoe Company Chicago Feeture Arch - ORIGINAL ADVERTISING MED2. Period Paper. Retrieved from: https://www.periodpaper.com/products/1929-ad-florsheim-shoe-company-chi…

Our Story. Florsheim Shoe Company. Retrieved from: https://www.florsheim.com/shop/aboutUs.html?pt_asset=MenuOurStory

Catalog ID AD0650