Fifty Years of Edison

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Text on Button 50 YEARS OF EDISON SERVICE 1882 1932
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Illustration of a hand holding a light bulb over a cityscape on a blue background with white text outlined in black around the top edge and black text at the bottom

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THE WHITEHEAD & HOAG CO. 
BUTTONS BADGES NOVELTIES AND SIGNS 
NEWARK, N.J.

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The Edison Illuminating Company was founded by Thomas Edison. In 1882, the company began operating in New York using Edison's patented electricity distribution system. The system made it possible for homes and business to purchase electric lighting at a price that was competitive with existing gas utilities. By it's 50th anniversary in 1932, the company was the largest electrical service provider in the world, and it still operates today under the name Con Edison.

Catalog ID EV0213

Evans City

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Text on Button EVANS CITY OCT. 8, 1909 Y.P.C.U.
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Illustration of a building on a white background with black text and a decorative gold and navy blue rim.

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(union bug) Buttons made by The Whitehead & Hoag Co., Newark, N.J., U.S.A Pat. April 14th, 1886, July 21, 1886.

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In 1909 Evans City, PA was a small town of about 1000 people with a train station and a brand new Trolley line. The train depot was famous because it was built over the Breakneck Creek and therefore was the only train depot built entirely over water. The Westminster United Presbyterian Church, in Evans City, was founded in 1837 and a new building was dedicated in 1888.

The Young People's Christian Union (Y. P. C. U.) is the name of a youth group affiliated with the United Presbyterian Church. The Y. P. C. U. was founded in 1889 to organize youth in the church and encourage them to be engaged in church work. They held yearly meetings with two delegates from each church or school. The 1909 meeting was held at Monmouth College in Monmouth, Illinois.

Sources

Gillespie, F. B. (1981). Youth programs of the United Presbyterian Church—an historical overview. Journal of Presbyterian History, 59(3), 309-382.

Catalog ID EV0222

Yum Yum

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Text on Button yum! yum!
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Red text on a white cream like shape with a light blue background.

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Have info on this button? Contact us here.

Catalog ID AD0667

Wonder Bread Eater

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Text on Button I'M A WONDER BREAD EATER
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Red text on a white background with a red rim. 

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Wonder Bread is a type of bread sold in North America, first introduced in the United States in 1921 by Indianapolis-based Taggart Baking Company. During the 1930s, it became one of the first breads to be sold pre-sliced. 

Wonder Bread became a staple of the twentieth century American diet. Until the 1960s, Wonder Bread made up 25 to 30 percent of the daily calories consumed by Americans (Bobrow-Strain, 2012). The popularity of Wonder Bread symbolized the shift in American consumerism toward mass-produced manufactured goods. This has shifted in the decades since as Americans ideas about healthy eating evolved, and Wonder Bread declined in popularity despite some attempts to produce healthier products.

Sources

​Bobrow-Strain, Aaron. "Atomic Bread Baking at Home." (February, 2012). The Believer. Retrieved from http://www.believermag.com/issues/201202/?read=article_bobrow-strain.

Dwyer, Sam. "A Visual History of Wonder Bread." (2012, April 23). The Cluster Mag.  Retrieved from https://web.archive.org/web/20121217053035/http://theclustermag.com/blo….

Catalog ID AD0107

Wonder Bread Hey Bob Safety Legion

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Text on Button WONDER BREAD HEY BOB SAFETY LEGION Builds Strong Bodies 8 Ways!
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Black text surrounding an illustration of a face with two eyes and a large nose on a yellow background.

Curl Text 1952 "HEY BOB" Enterprises Inc
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Hey Bob Show was created by Robert J Hassett and existed as a children's radio show from 1949 until the mid 1950s. It was later renamed Hey Bob Enterprises, Inc. to reflect the diversity of the company. Hey Bob used entertainment to teach children to to be safe and created the "Safety Legion Club" for them to join. To further promote safety in the community, Hey Bob created a safety dummy that was used during a safety contest between Des Moines, IA and Omaha, NE. At the end of the contest Hassett made the dummy a mascot for Hey Bob's Safety Legion Club.

The Continental Baking Company, who are the makers of Wonder Bread, was one of Hey Bob's loyal sponsors. Wonder Bread was first sold on May 21, 1921. The slogan "Builds Strong Bodies 8 Ways!" refers to the eight nutrients they added to the flour. When bread was made nutrients were removed in the process, however a government program established in the 1940s required all companies to return vital nutrients to the bread. 

Sources

Myers, D. (2015). 5 Things You Didn't Know About Wonder Bread. ABC News. Retrieved from: https://abcnews.go.com/Lifestyle/things-didnt-bread/story?id=29424069

The Origin of Hey Bob Safety Legion. Retrieved from: https://www.desmoinesbroadcasting.com/billriley/hey-bob/heybob-story.ht…

Catalog ID AD0672

Wagar's Ice Cream

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Text on Button Wagar's ESTABLISHED 1885 REAL HOME MADE ICE CREAM
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Yellow and black text on a white background. 

Curl Text Pat. 7-10-17. 11-4-19. Parisian Novelty Co., Chicago.
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In 1885 W.S. Wagar opened an ice cream shop in Troy, New York, making 100 quarts a day using a fifteen-quart freezer he inherited from his father. Forty years later, Wagar had opened several ice cream stores and began selling wholesale for 15 other confectionary stores. His modern ice-cream plant could produce 12,000 quarts a day. In 1926 Wagar took out a full-page ad in the Troy Times declaring “The Most Important Announcement Ever Made by an Ice Cream Manufacturer” and proclaimed that Wagar’s intended to start including more heavy cream in their product than any other manufacturer. Malcolm K Laustrup Sr., the great-grandson of W.S. Wagar, opened his own ice cream parlor selling Wagar’s ice cream in 1978 in Lake George, New York, and remained in operation for 26 years.

Catalog ID AD0684

Vote for Charlie Chocks

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Text on Button VOTE FOR CHARLIE CHOCKS
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Red text with the image of Charlie Chocks on a blue polka dot circle with red, white, and blue banners coming off the sides on a white background. 

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Charlie Chocks was the character used to promote the Chocks line of children’s vitamins, which was the first chewable vitamin for children. The vitamins were introduced in 1960, and Charlie was used to market the product during Saturday morning programming. The character wore a flight helmet and looked somewhat like a superhero. By the early 1970s, all advertising of the product had ceased, as the company had introduced the Flintstones and Bugs Bunny vitamins, which eventually replaced the Chocks children’s line.

Sources

Brand Museum. (n.d.). Chock full of Charlie. Retrieved from https://brandmuseum.wordpress.com/2008/09/02/chock-full-of-pep/.

Catalog ID AD0674

Vitality Feeds

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Text on Button ASK FOR Vitality FEEDS
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Illustration of a rooster with wood planks and red and white text on a blue background.

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The Whitehead & Hoag Co. Buttons, Badges, Novelties and Signs (union bug) Newark, N.J.,

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Vitality Feeds was a poultry food produced by the Rosenbaum Brothers in the late 1800s and early 1900s. The brothers included Joseph, Emmanuel, and Morris, who emigrated to Iowa from Germany with their family circa 1850. Joseph Rosenbaum was a veteran of the American Civil War, having fought for the Union in the 31st Iowa Volunteer Infantry. He and his brothers owned and operated several successful businesses in Iowa, such as livestock and feed enterprises and a bank. In 1874, they sold all of their assets in Iowa and moved to Chicago to set up Rosenbaum Brothers & Company. In Chicago, their company revolved around livestock and grain. A successful and important businessman, Joseph was a member of the Board of Trade of the City of Chicago. From 1908-1909, Joseph was the Illinois Department Commander of the Grand Army of the Republic and the 43rd encampment in Aurora, IL. He was presented the key to the city of Aurora as a show of esteem and goodwill.

Sources

Langlois, J. (2013, February 5). Chicago Board of Trade Members: Rosenbaum Brothers. In 1898 Revenues United States Revenue Stamps that Financed the Spanish American War. Retrieved June 17, 2020, from http://1898revenues.blogspot.com/2013/02/chicago-board-of-trade-members…

Taylor, C. H. (1917). History of the board of trade of the city of Chicago. Chicago: R.O. Law.

Catalog ID AD0686

Turbofire Hot Wheels

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Text on Button MATTEL HOT WHEELS TURBOFIRE
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Illustration of a yellow car on a light blue background with a red ring then black outer edge with white text

Curl Text 1968 Mattel, Inc. Printed in U.S.A.
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For the first three years, Mattel made Hot Wheels toy cars (1968-1971), they included collector buttons. The marketing department developed the concept to encourage child-to-child marketing. The tab was included on the button so a child could easily fold it over a pocket or belt. The button designs are credited to Otto Kuhni, who illustrated early Hot Wheels product packaging.

The Turbofire Hot Wheel model was a 1969 release, capitalizing on Hot Wheels' immense success in their first year. It was one of four Hot Wheels to be the first designed in-house (by Ira Gilford) instead of being based on existing custom cars.

Sources

Gray, Ted. (n.d.) "Turbofire (1969)." Online Redline Guide. Retrieved from: http://onlineredlineguide.com/69/69_turbofire/69_turbofire.html.

Red Line Buttons. (n.d.) "Much Ado About Buttons." Retrieved from: https://sites.google.com/site/redlinebuttons/faq.

 

Catalog ID AD0619

Think Big! Black and White

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Text on Button Think Big! THINK BIG! 390 W. B'WAY, NYC
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White text on a black background.

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Think Big! was a retail store established by artists Phyllis Prinz and Bob Malkin in 1979. The company was known for selling products like nonfunctioning five-foot versions of Crayola crayons and six-foot number 2 pencils. At the height of its popularity, the company sold 35 various items and grossed $1 million. Several companies like Crayola allowed Think Big! to obtain the rights to items that were trademarked to cash in on the company's publicity. Think Big! Inc. was sold to Martin Lawrence Limited Editions, Inc., an art retailer, in 1993.

Sources

Martin Lawrence Sells Subsidiary to Stockholder. (1993, June 1) Retrieved from: https://www.latimes.com/archives/la-xpm-1993-06-01-fi-42173-story.html

Marx, L. 1982. America's Love of Whimsy Made These Folks Blow Things Out of Proportion. People Magazine. Retrieved from: https://people.com/archive/americas-love-of-whimsy-made-these-folks-blo…

Catalog ID AD0668