Life Turf Food

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Text on Button I Love Life (Turf-Food-that is)
Image Description

White background with green text. Image of green grass/turf with yellow text reading "Life" over it. 

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The Milwaukee owned Lawn House Products, Inc. specialized in products made specifically for Midwest soils. They had several products under the Life brand that ranged from premium Turf Food to Evergreen N’ Tree. Several nationally run advertisements throughout the 1960s and 1970s attest to the reputation of Life Turf Food especially. The last printed record of Lawn House Products, Inc. appears to be in the mid-1970s. After that time, very little is known about the fate of the Life brand.

Sources

Life. (1967, March 31). Read What the World’s Foremost Agronomist Says About Life, The Premium Turf Food [Advertisement]. The Chicago Tribune. 23.

Life. (1968, April 5). Life Turf Foods are “Polo Pony Proved” [Advertisement]. LIFE, 64(14), 79.

Life. (1972, April 14). Grow Greener Grass in Six Days [Advertisement]. The Post-Crescent. 2.

Catalog ID AD0629

Jolly Time Pop Corn

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Text on Button NEED JOLLY TIME POP CORN?
Image Description

Blue background with white text except for a red question mark. 

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Cruver MFG Co PAT Chicago

Curl Text Cruver MFG Co., Chicago
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Jolly Time Popcorn is the solitary brand of the American Pop Corn Company which was founded in 1914 by Cloid H. Smith. An entrepreneur, Smith used money from his business ventures to buy land in Iowa, the "Corn State", and farm popcorn. He then designed and built popcorn cribs to hold half a million pounds of popcorn, which revolutionized the way the product was stored. The company recently celebrated its 100th anniversary, and it is still owned and operated by the Smith family. 

Catalog ID AD0640

Jerseymaid

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Text on Button I'M GROWING with 25% RICHER JERSEYMAID
Image Description

Child's face drawn in mostly orange with mouth wide open and black and white text in the mouth. 

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Jerseymaid Dairies was a company producing milk, ice cream, and other dairy products. They first opened in 1936 in Los Angeles, California, as one of several dairy businesses in the area. Between the 1960s and the 1970s, several grocery chains including Safeway/Vons and Kroger became co-owners of the brand. Vons later became majority owner after Kroger exited the Southern California market in the early 1980s. As of 2022, Jerseymaid is a private label used by the Safeway company under the umbrella of its Lucerne Foods branding.

Catalog ID AD0613

Harrah's Old Cars

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Text on Button I Like Old Cars. Harrah's
Image Description

Red button with white text. 

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Bill Harrah was Harrah’s Hotels and Casinos founder and a serious car collector, accumulating over 1400 rare and historic automobiles over his lifetime. In 1962, he opened Harrah’s Automobile Collection in Sparks, Nevada, giving the public access to his collection. After his death, Holiday Inn purchased Harrah’s Hotels and Casinos along with Harrah’s Automobile Collection. Although Holiday Inn auctioned most of Harrah's cars, a portion of the collection was donated to the National Automobile Museum, which opened in 1989.

Catalog ID AD0608

Globe Poultry Feed

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Text on Button SOMETHING TO CROW OVER GLOBE POULTRY FEED MAKES 'EM LAY
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Black and red text over an illustration of a rooster on top of a globe and a chicken over her nest. 

Curl Text The Whitehead & HDAG Co., Newark, N.J.
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Globe Poultry Feeds is a division of The Albert Dickinson Company of Chicago, IL. The Albert Dickinson Company was founded in 1888 by Albert Dickinson, son of Albert F. Dickinson, and specialized in clover, flax/grass seeds, birdseed, popcorn, grain bags, and seed grain. Globe Poultry Feeds were known for their colorful advertisements that can now be found as reprints.

Sources

A History of the City of Chicago: Its Men and Institutions. (1905). Chicago, IL: Inter Ocean.

Catalog ID AD0633

Florsheim Feeture Arch

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Text on Button LET ME SHOW YOU THE Florsheim FEETURE ARCH
Image Description

Turquoise background with white text and white rim. 

Curl Text Parisian Novelty Co Chicago
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Florsheim Shoe Company was founded in 1892 by Milton Florsheim in Chicago, Illinois. The company introduced many cutting-edge designs, including its company name on the shoe, pull straps, and square-toed shoes. They are also known for the patented "Feeture Arch," where the design is made so the foot receives support to relieve stress on the leg and arch muscles. Florsheim was always at the forefront of the latest trends and their designs and popularity are a testament to that. Additionally, Florsheim took pride in supporting the United States during wartime and was one of the main boot suppliers for soldiers in World War I. In 2017, Florsheim celebrated its 125th anniversary.

Sources

1929 Ad Florsheim Shoe Company Chicago Feeture Arch - ORIGINAL ADVERTISING MED2. Period Paper. Retrieved from: https://www.periodpaper.com/products/1929-ad-florsheim-shoe-company-chi…

Our Story. Florsheim Shoe Company. Retrieved from: https://www.florsheim.com/shop/aboutUs.html?pt_asset=MenuOurStory

Catalog ID AD0650

Bourg Collators System

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Text on Button Bourg Collators System
Image Description

Orange rectangle with a small black square in the bottom left-hand corner (C.P. Bourg logo) on a yellow background. "Bourg Collators System" written on top of the logo.

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The C.P. Bourg company originally specialized in designing and manufacturing collating machines but went on to expand to produce print finishing equipment. Collation is the process of placing printed and stacked sheets into the order in which they will be published. The company was founded by Christian-Pierre Bourg in 1960 and is currently based out of New Bedford, MA. 

Sources

C.P. Bourg. (n.d.). Corporate History. Retrieved from https://www.cpbourg.com/us/en/about-us/history

Catalog ID AD0618

Bob's Big Boy

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Image Description

Big Boy face logo with red no circle over it on one image. 

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In the 1980s, Marriott Corporation planned to retire the Bob’s Big Boy mascot and launched the “Should Big Boy Stay or Go?” campaign. The campaign asked customers to vote on whether the Big Boy mascot should continue to be used. Customers voted for Big Boy to stay. The iconic “Big Boy” caricature is usually a statue located outside most Big Boy restaurants. The Big Boy is modeled after Richard Woodruff, a young boy who happened to walk into the original Big Boy restaurant in 1938 as owner, Bob Wian, was trying to name his signature burger. Bob’s Big Boy is a national chain of restaurants started in 1936 as Bob’s Pantry in Glendale, California. 

Catalog ID AD0630

Because I was Hungry

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Text on Button BECAUSE I WAS HUNGRY
Image Description

Hot pink and orange text with an illustration of a tiger on a white background 

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"Because I Was Hungry" was one of several taglines used by Sambo's Restaurants. This restaurant chain was created in 1957 by Sam Battistone, Sr. and Newell Bohnett. The restaurant's name was created by taking the "Sa" in Battistone's first name and "Bo" in Bohnett's last name. At the flagship restaurant in Santa Barbara, CA, the walls were decorated with artwork from the story "Little Black Sambo." The name "Sambo" has a loaded history that is filled with racism. At the height of its popularity, Sambo's had 1,117 locations in 47 states. However, due to the public outcry and the racially charged nature of the name, many locations were renamed "No Place Like Sam's" or "Jolly Tiger." By 1981, Sambo's filed for bankruptcy, and the only existing location was the flagship restaurant.

Sources

Meares, H. (2017). The Troubling History of Sambo's Pancake House. KCET. Retrieved from: https://www.kcet.org/food-living/the-troubling-history-of-sambos-pancak…

Catalog ID AD0621

Libby's Green Thumb Sale

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Text on Button Libby's GREEN THUMB SALE
Image Description

Lime green button with emerald green text. Text reads "Libby's Green Thumb Sale" with an image of an glove holding the text. The thumb has a little winking face. 

Curl Text Local No. 4. Union Label. Amalgamted Lithographers of America. Chicago. Union Label.
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Libby's was founded in Chicago in the late 1800s. The business began by selling a canned meat product in a trapezoid shaped tin container. Around the turn of the century, the company started selling canned fruits and vegetables, as well. Although Libby's still includes canned meats in their line of products, they are known for their large selection of fruit juices, condiments, and both frozen and canned fruits and vegetables.

In the 1950s and 1960s, special sales on Libby's canned vegetables were marketed as Green Thumb Sales. This button is likely related to a special sale during this time period.

Catalog ID EV0215