Photograph of a cow on a white background in the center of the button with a blue outer edge with white text

Jersey cows are the breed most commonly used for production of dairy products. Named for the area of England where they originate from, the Jersey's low maintenance costs, generally good mood, and high yields of milk make it historically popular for farming.

Elsie the Cow, the mascot of the Borden Dairy Company, was originally a cartoon introduced in 1936 as a symbol of the perfect dairy cow. Starting in 1939 and running through the 1940s, a series of living cows were selected to be Elsie. The cartoon mascot continued to be popular from the 1940s to the 1960s and was featured in theme parks, musicals, and was given numerous awards from cities across the United States. Elsie can still be seen on advertisements by Eagle Brand, the successor to the Borden Company.

Illustration of a person in a baker's hat and apron and a blue police uniform top holding a loaf of bread and a stick on a red circle background surrounded by an outer white background with blue and red text on it.

This button is for Charles Freihofer's Bread Company.  Freihofer bread was inspected and guaranteed for freshness by their mascot, the Code Cop.  Charles Freihofer's Bread Company was started in Troy, New York in 1913.  When Charles Freihofer opened the business, residents of Troy found free loaves of bread at their door steps for four days.  On the fifth day, customer could either decide to have bread delivered to their home via horse and wagon for five cents per loaf or discontinue the service.  The company specialized in pan bread or French bread and white loaves.  Horse and wagon delivery was used until the early 1960's.  The company guaranteed freshness and that all products had been inspected to cover the guarantee.

Blue text on a yellow background with an illustration of a bee.

This is one of a series of buttons distributed by the Illinois-based grocery store chain Jewel-Osco. The buttons all feature the same illustrated cartoon bee, and were most likely part of a Spring-related promotion. 

Jewel-Osco began in 1889 as a collective of door-to-door tea and coffee salesmen. The group named their business the Jewel Tea Company, and eventually expanded into a successful mail order service. In the early 20th century, the company began purchasing Chicago-area grocery stores and re-opened them under the name Jewel Food Stores. In 1934, the Jewel Tea Company and Jewel Food Stores officially merged. In the 1960s, Jewel acquired the drugstore chain Osco, and began branding their stores as Jewel-Osco. Today, Jewel-Osco is a subsidiary of Albertson’s LLC, and operates 184 stores throughout Illinois, Indiana, and Iowa. 

Blue text on a yellow background with an illustration of a bee on the right side and flowers around the outer edges

Jewel-Osco began in 1889 as a collective of door-to-door tea and coffee salesmen. The group named their business the Jewel Tea Company, and eventually expanded into a successful mail order service. In the early 20th century, the company began purchasing Chicago-area grocery stores and re-opened them under the name Jewel Food Stores. In 1934, the Jewel Tea Company and Jewel Food Stores officially merged. In the 1960s, Jewel acquired the drugstore chain Osco, and began branding their stores as Jewel-Osco. Today, Jewel-Osco is a subsidiary of Albertson’s LLC, and operates 184 stores throughout Illinois, Indiana, and Iowa.

An illustration of a bee under a blue umbrella with yellow text on it and blue text on a yellow background underneath

Jewel-Osco began in 1889 as a collective of door-to-door tea and coffee salesmen. The group named their business the Jewel Tea Company, and eventually expanded into a successful mail order service. In the early 20th century, the company began purchasing Chicago-area grocery stores and re-opened them under the name Jewel Food Stores. In 1934, the Jewel Tea Company and Jewel Food Stores officially merged. In the 1960s, Jewel acquired the drugstore chain Osco, and began branding their stores as Jewel-Osco. Today, Jewel-Osco is a subsidiary of Albertson’s LLC, and operates stores throughout Illinois, Indiana, and Iowa.

Blue text on a yellow background wit a blue illustration of two smiling bees and flowers.

Jewel-Osco began in 1889 as a collective of door-to-door tea and coffee salesmen. The group named their business the Jewel Tea Company, and eventually expanded into a successful mail order service. In the early 20th century, the company began purchasing Chicago-area grocery stores and re-opened them under the name Jewel Food Stores. In 1934, the Jewel Tea Company and Jewel Food Stores officially merged. In the 1960s, Jewel acquired the drugstore chain Osco, and began branding their stores as Jewel-Osco. Today, Jewel-Osco is a subsidiary of Albertson’s LLC, and operates stores throughout Illinois, Indiana, and Iowa.

Brown text on a light brown background with an illustration of a cocoa pod and leaves.

Have info on this button? Contact us here.

Black text on banner image with purple and black checker board background.

Known by their consistent checkerboard logo, this New York City institution has boasted the largest selection of jeans since 1973. Carrying both new and used clothing, the trendy shop caters to an eclectic mix of urban shoppers. Although their popular Broadway location in Manhattan closed in 2002, the Brooklyn location kept its doors open.

Black white and red illustration of the head of a tiger wearing a space helmet with red tex above and black text on the scarf around his neck on a white background

Kellogg's Tony the Tiger mascot was part of the company's Astronaut Breakfast Game,  which piggybacked on the popularity of space travel in the 1960s. The promotion issued to teachers encouraged kids to "Be First to Have Breakfast on the Moon" by eating a healthy breakfast, including a bowl of Kellogg's cereal. The game tracked what each student had for breakfast on school days over a four-week period. Points were awarded based on foods eaten. Each player used white game pieces, with blue ones given to the winning team.

Kellogg's was founded in 1906 in Battle Creek, Michigan as the Battle Creek Toasted Corn Flake Company. Tony the Tiger has been the mascot for Frosted Flakes since its introduction in 1951 as Sugar Frosted Flakes. The cereal was renamed in 1983. The character was voiced for over 50 years by Thurl Ravenscroft, who also did voiceover work in several movies and sang "You're a Mean One, Mr. Grinch" from the 1966 TV special Dr. Seuss' How the Grinch Stole Christmas.

Illustration of an orange, white and black tiger’s head wearing a space helmet and an orange scarf with black text on a blue background and dark red text along top edge of the button.

Kellogg's Tony the Tiger mascot was part of the company's Astronaut Breakfast Game,  which piggybacked on the popularity of space travel in the 1960s. The promotion issued to teachers encouraged kids to "Be First to Have Breakfast on the Moon" by eating a healthy breakfast, including a bowl of Kellogg's cereal. The game tracked what each student had for breakfast on school days over a four-week period. Points were awarded based on foods eaten. Each player used white game pieces, with blue ones given to the winning team.

Kellogg's was founded in 1906 in Battle Creek, Michigan as the Battle Creek Toasted Corn Flake Company. Tony the Tiger has been the mascot for Frosted Flakes since its introduction in 1951 as Sugar Frosted Flakes. The cereal was renamed in 1983. The character was voiced for over 50 years by Thurl Ravenscroft, who also did voiceover work in several movies and sang "You're a Mean One, Mr. Grinch" from the 1966 TV special Dr. Seuss' How the Grinch Stole Christmas.