Genesee Beer and Ale

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Text on Button GENESEE BEER & ALE ST. PATRICK'S DAY '86
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Green and black text in a white oval with black outline, with a green clover on each side, above white text on a green banner.

Curl Text MADE IN U.S.A.
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The Aqueduct Spring Brewery was the first brewery located in Rochester, New York when it opened in 1819. In 1878, the brewery was sold and renamed as the Genesee Brewery. In 1932, after the repeal of Prohibition, the company reopened as the Genesee Brewing Company. Genesee Beer first appeared in 1878 and grew in popularity over the years. Genesee Cream Ale, also known commonly as Genny Cream Ale among people in Western New York where Genesee is based, was originally brewed in 1960. The beer is recognized for winning two consecutive gold medals at the Great American Beer Festival.

Catalog ID BE0028

Fox Head 400 Beer

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Text on Button I DRINK THAT FOX HEAD "400" BEER Because It's Brewed With "Waukesha" Water
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Black text on an orange background.

Curl Text PARISIAN NOVELTY CO CHICAGO
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Fox Head Brewing Company originally began as Waukesha Imperial Spring Brewing Company in the mid-1890s. When Fox Head's brewmaster Albert Kirschstein committed suicide, the company was purchased by Fox Deluxe Beer Sales, Inc., who also owned Peter Fox Brewing Company. In 1958, Weber Waukesha merged with Fox Head, and four years later G. Heileman bought the merged operation and closed both plants. The closing of the plants has been attributed to the rumors of Chicago Mafia involvement with the industry.

Catalog ID BE0027

Falstaff Yellow

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Text on Button FALSTAFF
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Falstaff logo with red text on a yellow background.

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Falstaff Brewing began as the Lemp Brewery, German immigrant John Adam Lemp in St. Louis in 1838. The Lemp Brewery company closed in 1921, and sold its Falstaff brand to the then-named Griesedieck Beverage Company. Griesedieck Beverage was renamed the Falstaff Corporation and survived Prohibition by selling near beer, soft drinks, and cured hams under the Falstaff name. When Prohibition was repealed in 1933, the first two cases of beer were airlifted from Curtiss Stienberg Airport to the governors of Illinois and Missouri. After Prohibition, the company expanded greatly. Its first acquisition was the 1936 purchase of the Krug Brewery in Omaha, which made Falstaff the first brewery to operate plants in two different states. By the 1960s, Falstaff had become the third largest brewer in America.

Catalog ID BE0045

Falstaff Green

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Text on Button FALSTAFF Beer
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White text on green background with white Falstaff logo surrounded by white shamrocks.

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Falstaff Brewing began as the Lemp Brewery by German immigrant John Adam Lemp in St. Louis in 1838. The Lemp Brewery Company closed in 1921 and sold its Falstaff brand to the then-named Griesedieck Beverage Company. Griesedieck Beverage was renamed the Falstaff Corporation and survived Prohibition by selling near beer, soft drinks, and cured hams under the Falstaff name. When Prohibition was repealed in 1933, the first two cases of beer were airlifted from Curtiss Stienberg Airport to the governors of Illinois and Missouri. After Prohibition, the company expanded greatly. Its first acquisition was the 1936 purchase of the Krug Brewery in Omaha, which made Falstaff the first brewery to operate plants in two different states. By the 1960s, Falstaff had become the third largest brewer in America.

Catalog ID BE0032

I Like Falstaff

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Text on Button I LIKE FALSTAFF
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Top of button is red, bottom of button is blue, center of button has blue text on a white background.

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Originally introduced by the Lemp Brewery, Falstaff Beer was just one of several different brands offered by the largest brewery in St. Louis prior to Prohibition. The Lemps chose the Shakespearean character for the name of their new beer due to Sir John Falstaff's reputation as a jolly, fun-loving knight. When the Lemp Brewery closed, William J. Lemp Jr. sold the Falstaff brand to his friend and fellow brewer, Joe Griesedieck in 1920; it would be one of the last business decisions Lemp would make before committing suicide in the family's mansion in 1922. Following the end of Prohibition, the Griesedieck family began to expand their new Falstaff Brewing Company aggressively, competing with Anheuser-Busch Brewery in the decades of the mid-twentieth century. The older, small breweries Falstaff purchased ultimately proved too inefficient to compete with Anheuser-Busch. The four plants in St. Louis, out a total of ten plants in the Falstaff Company, closed one by one, the last in 1977.

Catalog ID BE0033

Falls City Beer

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Text on Button SEE Falls City BEER ADVERTISED IN LIFE FALLS CITY BREWING COMPANY, LOUISVILLE 11, KY.
Image Description

White text in a red oval and white text in a red rectangle, on a white background.

Curl Text EMRESS 64 W. 73RD ST. NYC
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In 1905, local tavern and grocery store owners got together and formed the Falls City Brewing Company as a way to break a local monopoly on beer production by the Central Consumers Company. Prohibition hit in 1919 and knocked many breweries out of business, but Falls City changed their name to the Falls City Ice and Beverage Company and survived selling block ice and soft drinks. When Prohibition ended, they changed their name back to Falls City Brewing Company and from then until the late 1960s, Falls City was a dominant brewery and was the most popular beer in Louisville. Oertel’s and Fehr’s, Louisville’s other top breweries eventually went out of business and Falls City was the lone survivor until the national players like Schlitz, Miller and Budweiser became too powerful to compete with.

Catalog ID BE0026

Edelweiss Beer

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Text on Button cheery-beery Edelweiss BEER
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Top of the button has green text set on a red music staff with red musical notes. Center of the button has red script text with a green shadow. Bottom of the button has bold green text. All text is set on a white background.

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Peter Schoenhofen, a Prussian immigrant, was in Chicago working in the brewing trade in 1861 when he started a partnership with Matheus Gottfried. They were soon operating a brewery where they made about 600 barrels of lager beer a year. In 1867, Schoenhofen bought out his partner, and the company became the Peter Schoenhofen Brewing Co. During the 1890s, the business was owned by the City Contract Co. of London, England, but then around 1900, the Schoenhofen family regained control of the company. The company's "Edelweiss" brand of beer was a big seller. Operations shut down during Prohibition, but by 1933, after the national ban on alcohol production was lifted, the company was back in business as the Schoenhofen-Edelweiss Co.

See more photos of pre- and post-prohibition beer buttons on the Busy Beaver blog.

Catalog ID BE0022

Dubuque Malting Company

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Text on Button DUBUQUE MALTING CO. BREWERS, DUBUQUE, IA.
Image Description

Center of the button contains the Dubuque Malting Company logo encircled by a thin gold ring and bunches of  green grains. Black text is found along the rim.

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Made by The Whitehead & Hoag Co., Newark, N.J., U.S.A. Patented July 17, 1894 April 14, 1896 July 21, 1896

Curl Text THE WHITEHEAD & HOAG CO., NEWARK, N.J.
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Increased demand for beer prompted four local breweries to consolidate in May, 1892. The A. Heeb Brewing Company, Northern  Brewing Company, Iowa Brewery, and the Western Brewery joined together to form the Dubuque Brewing Company, which later changed its name to the Dubuque Brewing and Malting Company. In 1910, Dubuque Brewing and Malting Company had grown to become the largest manufacturer in Iowa. The brewery acquired a great deal of property. Many saloon operators simply rented from the brewery until laws were passed stating that breweries could not own and control other business property. To get around this law, the Dubuque Realty Company was formed. This business was nothing more than a holding company for the brewery which could continue to profit from the rented property.

Catalog ID BE0024

Drink Regal Beer

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Text on Button DRINK REGAL BEER
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White text outlined in black between smaller black text on a red background and encircled by a black and white border.

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Regal Beer was put into production by the American Brewing Company in 1933, the year Prohibition was repealed. The company, which had its origins in New Orleans’ French Quarter in 1890, promoted Regal Beer with images of Prince Regal toasting his own beer as well as with the popular southern jingle, “Red beans and rice and Regal on ice.” The American Brewing Company closed in 1962 and is today the Royal Sonesta Hotel.

Catalog ID BE0096

Drink P.B.

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Text on Button Oh Be Jolly! DRINK P. B.
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Illustration of eighteenth-century blonde-haired colonist wearing a red hat on an orange background. Black text is curved across the top left and bottom of the button.

Back Paper / Back Info

MADE BY BALTIMORE BADGE & NOVELTY COMPANY BALTIMORE, MD. DESIGN PATENTED 10/01

Curl Text BALTO BADGE & NOVELTY CO.BALTO. MD.
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In 1821, John Cooper and Thomas Gould established a brewery in the Charlestown neighborhood of Boston, Massachusetts. When William Van Nostrand acquired interest in 1860, he gradually expanded production and distribution.  His son, Alonzo G. Van Nostrand, originated the “P.B. Ale” (Purest and Best) brand.  In the 1890’s, Alonzo became the sole proprietor of the brewery, which was now known as the Bunker Hill Brewery.  It operated until Prohibition.  In addition to P.B. Ale, the brewery also manufactured; Boston Club Lager, Bunker Hill Lager, Old Musty Ale, Owl Musty and Van Nostrand's Porter.

See more photos of pre- and post-prohibition beer buttons on the Busy Beaver blog.

Catalog ID BE0019