White text and logo with neon green shamrock on dark green background.

Corona was first brewed in Mexico to celebrate the Grupo Modelo company’s 10th anniversary in 1925. Corona Extra is the best-selling Mexican beer worldwide. Corona Extra is a pale lager and contains 4.6% alcohol. Corona is notable for selling their product in clear glass bottles, while most other companies sell in darker bottles to prevent sunlight from interacting with the hops. Corona states that with the finest ingredients they have nothing to hide or spoil for light interaction. The brand is also notable for being served with a lime, although in Mexico they prefer not to do this. The company releases promotion advertisements for holidays such as St. Patrick’s day to boost beer sales.

Red XX logo with  black text above and gold text below on off white background.

Red XX in center of black text over yellow background.

A play on the phrase, sex appeal, meaning what makes someone attractive, XX appeal is marketing to the effect that Dos Equis beer drinkers are more appealing. The first Dos Equis beer was brewed under a different name in 1897. Wilhelm Hasse, a German immigrant who had moved to Mexico, started the Moctezuma Brewery seven years prior. Although the Dos Equis beer, “Siglo XX,” had been around since the 1890's, the company's brews weren't imported into the U.S. until 1983. Nearly two and a half decades later, Dos Equis beer was declared the fastest-growing import in the United States. While some of Dos Equis advertising might seem uninspired during Dos Equis’ early years in the U.S., they’d later go on to introduce, “The Most Interesting Man in the World,” in a 2006 commercial, which was a successful advertising campaign that would gain much attention and last for twelve years.

Red text on white background.

Chihuahua Beer was a lager produced by Cuauhtémoc Moctezuma Brewery in Mexico. It is no longer in production.

"Ahhh, Chihuahua!" may be using a play on words with the traditional Mexican phrase, “Ay, Chihuahua!” This saying is used as an expression of shock or amazement, or even to convey annoyance or resignation. A similar phrase in English would be “yikes.” The phrase originated from a longer rhyme used in the 1800s, “Ay Chihuahua, cuantos Apaches, cuantos Indios sin huaraches!” meaning, “Yikes! How many Apache Indians are there without sandals!” This was a reference to the fact that Apaches wore deerskin moccasins that went up to the calf, instead of the traditional sandals worn by Mexicans.

Red text over photograph of beer can, salt, and lime on white background. Border is green, white, and red alternating. There is a flashing red light that is activated when the metal pin is connected.

Red text over yellow bottle of beer on blue background. When turned, a yellow lizard in shorts surfing on blue background.

This design uses lenticular printing to convey two images for Sol beer. The name of the beer was inspired by the reflection of sunshine on the first pot of beer. Because of this, Sol's marketing style references the sun, the beach, and relaxation. Lenticular printing, or 3D imaging, is a technique that uses specific technology to create an illusion of depth.This 3D format makes for a unique and fun marketing tactic.

Illustration of gold and blue dolphin on blue waves under yellow, red, and pink sunshine with red text.

Sol is a beer created in Mexico in 1899. Now a subsidiary of Heineken, this light lager is enjoyed throughout the world. Sol is marketed to the younger, working class and often has suggestive advertising. The name of the beer is inspired by the reflection of sunshine on the first pot of beer. The artistic design with bright colors was popular during a campaign the 1980's.

Silver logo with gold text on black background.

Simpatico is a golden-colored lager bottled in Cervecería Cuauhtémoc Moctezuma, Mexico. When it was first imported into the United States in 1987, it was the fastest-growing imported beer in its first year in American history. However, production was temporarily discontinued in the mid-90's. In the summer of 2010, the signature black bottle returned to shelves in the United States.

Red text with white outline underneath photograph of man on horse in front of a town. Above is white text and below is blue, all on red background.

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