Cinco de Mayo Carta Blanca

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Text on Button !Viva el Cinco de Mayo! CARTA BLANCA CALIDAD FREMADA CERTIFICADA
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White text on red logo. Black text on green, white, and red background.

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While the literal translation of “Viva el Cinco de Mayo” is “Live the 5th of May,” the Spanish phrase is a way to say, “Happy May 5th.” Cinco de Mayo commemorates Mexico’s victory in the Battle of Puebla against the French Army on May 5, 1862. At the time, Mexico owed money to European countries. After becoming Mexico’s 26th president, Benito Juarez declared that payments to foreign countries would be put temporarily on hold in order to give Mexico’s struggling economy and citizens time to recuperate financially. France, being one of the countries that was owed money, took advantage of the situation and sailed to Mexico with the intent to conquer and expand France’s colonial footprint over in the Americas. France, led by Napoleon III, had what was considered the strongest army in the world. Mexico’s victory in battle against that French Army is, to many, more pivotal in history than the date of Mexico’s actual independence in September.
Carta Blanca beer was first brewed in 1890 in Monterrey, Mexico. The Brewery Cuauhtemoc also makes Tecate, Bohemia, and other Mexican beers that were popular in both Mexico and the United States.

Sources

Hector Galan, & Galan Incorporated (Producers), & Galan, H. (Director). (2004). Cinco de mayo. [Video/DVD] A&E Television Networks. Retrieved from https://video-alexanderstreet-com.libaccess.sjlibrary.org/watch/cinco-d…
Roos, D. (2019, May 1). How Cinco de Mayo helped prevent a confederate victory in the civil war. Retrieved July 11, 2020 from https://www.history.com/news/cinco-de-mayo-battle-puebla-civil-war
Marroquin, D. M. (n.d.) Heineken carta blanca: Looking to history, writing the future. Retrieved July 11, 2020 from https://www.elmwood.com/work/cartablanca/
Rossie, C. (1988, May 1). Carta blanca is the beer that made Monterrey famous. Retrieved July 11, 2020 from https://apnews.com/

Catalog ID BE0179

Choo Choo Chihuahua

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Text on Button How 'bout a CHOO CHOO? Chihuahua Beer
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White text on black background.

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Chihuahua Beer was a lager produced by the Cuauhtémoc Moctezuma Brewery in Mexico. It is no longer in production.

From the mid-19th century through the early 20th century, many beers were produced regionally in Mexico having taken brewer notes from the Germans, Swiss, and Spanish who had come through the areas in the 100 years prior. Cerveceria Chihuahua, which would later become part of Cerveceria Moctezuma, was founded in 1896 in Chihuahua. Presumably, this lager gained enough popularity in the region and was marketed to the American audience during and after prohibition when Americans crossed the border to Mexico to consume alcohol.

Sources

Chihuahua (n.d.). In RateBeer. Retrieved June 11, 2020, from https://www.ratebeer.com/beer/chihuahua/12604/

Davidson, M. W. (2018, July 2). Chihuahua. In Molecular Expressions. Retrieved June 11, 2020, from https://micro.magnet.fsu.edu/beershots/beers/chihuahua.html

"La history de la cerveza en Mexico" [The history of beer in Mexico] (in Spanish). Mexico: Explorando Mexico. Retrieved 2009-11-21.

Catalog ID BE0178

Corona Viva Mexico

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Text on Button ™Corona Extra VIVA MEXICO!
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Blue text and illustration on yellow background.

Curl Text IMPORTED BY BARTON BEERS, LTD.
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Corona Extra is a pale lager beer that is produced in Mexico by two different companies, Cerveceria Mexico and Constellation Brands. The beer was first produced in 1925. Since then, it has become the number one selling imported beer in the United States. Corona is notable for selling their product in clear glass bottles, while most other companies sell in darker bottles to prevent sunlight from interacting with the hops. Corona states that with the finest ingredients they have nothing to hide or spoil for light interaction.

Sources

Hampson, T. (n.d.). Corona Extra. Craft Beer & Brewing. https://beerandbrewing.com/dictionary/MIqZMAURFM/

Catalog ID BE0177

Tecate Cinco de Mayo

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Text on Button !Viva el Cinco de Mayo! Cerveza TECATE
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Black text with logo on green, white, and red circle flag with white background.

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While the literal translation of “Viva el Cinco de Mayo” is “Live the 5th of May,” the Spanish phrase is a way to say, “Happy May 5th.” Cinco de Mayo commemorates Mexico’s victory in the Battle of Puebla against the French Army on May 5, 1862. At the time, Mexico owed money to European countries. After becoming Mexico’s 26th president, Benito Juarez declared that payments to foreign countries would be put temporarily on hold in order to give Mexico’s struggling economy and citizens time to recuperate financially. France, being one of the countries that was owed money, took advantage of the situation and sailed to Mexico with the intent to conquer and expand France’s colonial footprint over in the Americas. France, led by Napoleon III, had what was considered the strongest army in the world. Mexico’s victory in battle against that French Army is, to many, more pivotal in history than the date of Mexico’s actual independence in September.
Cerveceria Tecate was first brewed in 1944 by Alberto Aldrete’s brewery in Mexico. Ten years later, Tecate was bought by Cuauhtemoc Moctezuma. More than 75 years after its creation, Tecate is still sold in Mexico and the United States.

Sources

Hector Galan, & Galan Incorporated (Producers), & Galan, H. (Director). (2004). Cinco de mayo. [Video/DVD] A&E Television Networks. Retrieved from https://video-alexanderstreet-com.libaccess.sjlibrary.org/watch/cinco-d…
Roos, D. (2019, May 1). How Cinco de Mayo helped prevent a confederate victory in the civil war. Retrieved July 11, 2020 from https://www.history.com/news/cinco-de-mayo-battle-puebla-civil-war
(2020). Tecate: Our origins. Retrieved from https://tecatebeerusa.com/our-story

Catalog ID BE0176

Black Horse Better Pleasure

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Text on Button Black Horse There's only one pleasure better.
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Black horse on yellow and red logo. White text on black background.

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Black Horse Brewery of New Jersey, while popular during its time, only lasted from its opening in 1967 until 1987. There are numerous other Black Horse brews and breweries throughout several countries, but the horse image on their logo is distinct and easily recognized as theirs. New Jersey was a hub of breweries, so Black Horse Brewery thrived for a period. "There's only one pleasure better," was the first ad written by Ann Hayden, who later became the CEO of Saatchi & Saatchi Business Communications before taking on the role of executive creative director at Young & Rubicam. Their signature ale was referred to in advertising as the thoroughbred of ales. 

Sources

Black horse brewery of New Jersey. (2004). Retrieved June 04, 2020, from http://www.oldbreweries.com/breweries-by-state/new-jersey/trenton-nj-7-…

Anderson, M. (2004, February 16). Ann Hayden. Retrieved June 04, 2020, from https://www.adweek.com/brand-marketing/ann-hayden-70462/

Catalog ID BE0175

Space Cadet

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Text on Button SPACE CADET
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Rocket ship in green with red lightning and discharge with white text, all on navy blue background.

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Tom Corbett, Space Cadet was an adventure serial that appeared in comic strips, television, and radio throughout the 1950's. The stories featured Corbett and his friends on their adventures as students of the Solar Guard. The official Space Cadet membership kit included an embroidered patch, a pinback button, a certificate of entry into the Space Academy, a space symbol decoder, and a copy of the latest issue of Space Cadet News. Fans could join if they mailed one boxtop from Kellogg's cereal to the Space Cadet headquarters along with their name, address, and 25¢. All merchandise included is signed by Tom Corbett and the gang, from the year 2350 A.D.

Sources

Hake's Auctions. (2006). "Tom Corbett Space Cadet Squadron Complete Membership Kit". 

Woolery, George W. (1985). Children's Television: The First Thirty-Five Years, 1946-1981, Part II: Live, Film, and Tape Series. The Scarecrow Press. pp. 516–520.

Catalog ID AR0455

Black and White Portrait Woman 7

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Portrait of a woman in black and white. Background has aged to sepia.

Back Paper / Back Info

LAPHAM PHOTO BUTTON CO. CHICAGO VIN-LOCK PATD MAY 31 99

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Lapham Photo Button Co. was a company in the 1890s that specialized in wearable memorabilia including photograph buttons. Located in Chicago, citizens would commission photo buttons for a variety of occasions, portrait buttons being highly popular. The woman featured in this instance is in typical 1890s Victorian clothing. It was common for necklines to be high on the neck and for hair to be styled in an updo during that time period.

Sources

Four O'clock. (1897). United States: A.L. Swift & Company. https://books.google.com/books?id=4_PTv55t67sC&lpg=PT3&ots=G5Ru_pnvHR&d…

Catalog ID AR0454

New Century Hymnal Sing In Harmony

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Text on Button The New Century Hymnal SING in Har-mo-ny
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Musical notes illustrations in red, orange, and yellow outlined in black. Black text on tan background.

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Published in 1995 by the United Church of Christ, The New Century Hymnal is a collection of Christian hymns and songs. The United Church of Christ has revised several of the hymns to make the language in it more inclusive. One such example of this revision deals with the many references to God as a masculine figure. The New Century Hymnal includes references to God as a masculine, non-binary, and feminine figure. In this way, the language of the hymns is more inclusive, allowing worship to be easier, and creating a harmony among all its constituents and listeners.

Sources

United Church of Christ. (1995). The new century hymnal. Pilgrim Press. http://d3n8a8pro7vhmx.cloudfront.net/unitedchurchofchrist/legacy_url/35…

 

Catalog ID AD0998

Hoyleton

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Text on Button "Sharing love with youth." HOYLETON CHILDREN'S HOME FOUNDATION
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Illustration of hands holding a blue heart with blue text on white background.

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Hoyleton is a youth and family services organization working in Southern Illinois since 1895. The organization was founded as an orphanage in association with what is now known as the United Church of Christ. Hoyleton focuses on strengthening at risk families with a trauma-informed practice model and several wellness programs. The children’s home foundation, part of the overall Hoyleton organization, provides foster services.

Sources

Hoyleton Youth and Family Services - Foster Care and Adoption Services. (2020). Retrieved 16 June 2020, from hoyleton.org

Catalog ID AD0997