I Love Alpha Epsilon Phi

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Text on Button I ♥ Alpha Epsilon Phi
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Green text and red heart on white background.

Curl Text Union bug 1980 RAM-RAM CO
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Alpha Epsilon Phi is a Jewish sorority that was founded on October 24th, 1909. The first chapter was founded at Barnard College in New York City, but can now be found on over 50 campuses across the United States. Although they are a Jewish sorority, membership is open to all college women. The sorority places emphasis on their members performing well academically and committing their time to various philanthropic organizations and performing community service. 

This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Catalog ID IL0128

I Love NW

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Text on Button I ♥ NW
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Black text with red heart in place of "love" on white background.

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The "I heart" logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world, like on this button.

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Catalog ID IL0127

Louisiana World Exposition

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Text on Button LOUISIANA WORLD EXPOSITION® 84 MAY 12-NOV. 11, 1984
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Black text encircling image of blue and gray wave with white 84 in the image.

Curl Text MADE IN HONG KONG
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The "world’s fair" was a large international exhibition of a wide variety of industrial, scientific, and cultural items that are on display at a specific site for a period of time, ranging usually from three to six months. Since 1970, the world's fair has been themed, often environmental in nature, rather than a celebration of a historical anniversary or a colonial empire like the earlier fairs. Many of these modern themed world's fair were shorter festivals held in smaller cities compared to Paris, New York, Chicago, and other headliners of the early 20th century. The 1984 fair was held in New Orleans, Louisiana.

The Louisiana World Exposition's theme was "The World of Rivers—Fresh Waters as a Source of Life." The expo was plagued with attendance problems and subsequently gained the dubious distinction of being the only exposition to declare bankruptcy during its run.

The bankruptcy and bad publicity of the 1984 New Orleans World’s Fair would lead to a three decade pull back of the United States from the World's Fair landscape, with subsequent withdrawal from the Bureau of International Expositions. Although New Orleans was a success from an exhibit standpoint, unrealistic attendance estimates made the fair as a whole a failure with a low attendance of seven million. The previous world fair held in Knoxville, Tennessee drew in eleven million.

Sources

Findling, J. E., & Pelle, K. D. (2008). Encyclopedia of world's fairs and expositions. Jefferson, NC: McFarland & Co..

NEW ORLEANS, U.S.A. 1984 Louisiana World Exposition, Rivers of the Worlds- Fresh Water as a Source of Life. (n.d.). Retrieved December 3, 2019, from https://americasbesthistory.com/wfneworleans1984.html.

Catalog ID EV0873

100 Years of Animal Health

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Text on Button 100 YEARS OF ANIMAL HEALTH 1884-1984
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Black text and silhouette of animals on white background.

Curl Text BUTTONS & BADGES- ALEXANDRA, VA
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The National Agricultural Library Associates endorsed a number of products for their 100 year anniversary in 1984. They continued to use the logo with animals through the following years with the same image on the cover of the January/December 1986 Journal of the National Agricultural Library (NAL) Associates. The NAL is one of the five official libraries of the United States and is administered by the U.S. Department of Agriculture (USDA).

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Catalog ID EV0860

Chicago AVMA 87

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Text on Button CHICAGO AVMA '87 YOUR KIND OF TOWN
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Blue and red text on white background.

Curl Text THE PROMOTION PEOPLE, INC 312/887-1550
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The American Veterinary Medical Association (AVMA) is an organization that focuses on being a trusted leader in protecting, promoting, and advancing a strong, unified veterinary profession that meets the needs of society. In 1987, the AVMA gave a Colloquium on Recognition and Alleviation on Animal Pain and Distress  in Chicago from May 15-17.

Catalog ID CH0304

Ask Me About Nautilus

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Text on Button ASK ME ABOUT NAUTILUS
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Black text on white background.

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Nautilus is a fitness machine company established in 1986. They sell upright bikes, treadmills, recumbent bikes, and ellipticals.  Nautilus was founded by Arthur Jones who revolutionized the fitness industry. Originally the company was called Arthur Jones Productions, but the gear on the machines resembled a nautilus, the spiral sea mollusk, so he rebranded it. With his new inventions, Jones helped popularize health clubs as people felt these new machines were more efficient for exercise. 

Sources

About Nautilus. (n.d.). Retrieved July 20, 2020, from https://www.nautilus.com/nautilus-about.html

Martin, A. (2007, August 30). Arthur Jones, 80, Exercise Machine Inventor, Dies. The New York Times. Retrieved July 20, 2020, from https://www.nytimes.com/2007/08/30/business/30jones.html?_r=3&ref=obitu…;

Catalog ID AM0054

Inne Towne Pet Motel

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Text on Button Inne Towne Pet Motel a "home away from home" 1978 [calendar] 312-366-4416 7233 Madison Street, Forest Park, Ill. 60130
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Illustration of a dog and cat below brown text on a tan background. Below the animals is an illustration of a 1978 calendar in blue on a tan background.

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The Inne Towne Pet Motel was created by veterinarian Dr. J.W Hanover of Forest Park, IL, who had been practicing for almost 30 years at the time of the opening of the motel in 1976. His clients had been asking where they could find a reputable place to board their dogs, and the only available option was far enough away customers did not wish to drive there, so Dr. Hanover decided to fill the void in his area. Dr. Hanover noted that pet owners were usually concerned with the type of care they would receive at a boarding facility, including sanitation, smells, and the amount of attention the pet would receive. He tried to ensure he could ease the fears of pet owners and designed the facility to be accommodating for pets so it could easily be kept clean and sanitary. The Inne Towne Pet Motel was managed by Dr. Hanover’s vet tech of 5 years so that Dr. Hannover could assure guests their pets were in good hands.

 The pet motel accommodated over 200 cats and dogs in self-contained ceramic-tile kennel in various sizes and boasted air conditioning in the summer and cement floors that electronically heated in the winter. All animals were required to be up to date on shots and owners were required to leave their vets contact information incase of an emergency. The Inne Towne Pet Motel was open Monday-Friday 9am-12pm and 2pm-6pm as well as Saturdays from 9am-12pm and 2pm-4pm and the rates were $3 a day for cats and $4-$6 a day for dogs, depending on the size. The facility included a kitchen that could accommodate any dog, even if they were fussy. There were also cubbies for each pet so staff could keep their likes and dislikes, allergies, and medications could be checked on.

Catalog ID EV0871

WFYR

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Text on Button WFYR
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Red text on white background. 

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WFYR is a former call sign of WKSC-103.5 Kiss FM. The Chicago radio station began in 1957 as WKFM. It played instrumental music with news on the hour and was the first station to broadcast in stereo exclusively. WKM got sold in 1973 to become WFYR. It played oldies. It sold again in 1991, became WWBZ, and played hard rock. It changed names again in 1994 to WRCX and went from hard rock to active rock. Toward the end of 1998, the station changed call letters and genre yet again, becoming WUBT and playing rhythmic oldies. Finally, in 2001, it became WKSC and plays contemporary hit radio.

Sources

WKSC-FM. (2020). Wikipedia. Retrieved August 1,  2020, from https://en.wikipedia.org/wiki/WKSC-FM.

 

Catalog ID AD0980

Try a Virgin Island Blue

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Text on Button Try a Virgin island ST. CROIX ST. JOHN ST. THOMAS
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Dark blue text on a white background. There is a little depiction of a sun over the "v" in Virgin. 

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In an effort to promote tourism to its Caribbean territories, the United States permitted its tourist office to use the provocative phrase, “TRY A VIRGIN…island,” referring to virginity in loose terms in order to gain interest. The marketing garnered a negative response when brought to the attention of the Coalition on Third World Tourism and the Caribbean Council of Churches who frowned on comparisons of island life to virgin imagery, both the holy and worldly types.

Sources

Theobald, W. F. (Ed.). (2004). Global Tourism (3rd ed.). Routledge. 

Catalog ID AD0964